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5 Things Every Marketer Needs to Know About Mobile Marketing Development

In the age of technology, there are more than 1.5 million smart phone applications that exist with upwards of 300 apps created every day. As discussed at the WSG 2015 Annual Meeting by keynote speaker, Rick Klau of Google Ventures, startups and the new generation of 

evolving clients are not taking baby steps, but rather large leaps when it comes to technology. WSG recognized this early on and developed a mobile member-to-member app and a responsive, mobile-friendly website, further allowing members to access WSG and the member base on the go.


WSG is constantly looking to innovate and use technology to benefit our members. How is your firm leveraging technology to improve client services and solutions?  If you’re thinking about furthering your mobile accessibility, here are five things you should consider: 

 How are clients using mobile devices? Take time to understand how a mobile app or site could most benefit your clients and your relationship with them. This is great way to gain insight into changing client needs and how a mobile offering could help meet them.

Get to know your competitors. Find out how your competitors are utilizing mobile devices and how you can improve upon their offering while differentiating your firm.  This can help you to understand what it will take to achieve success in making your mobile presence unique.

The difference between mobile websites and mobile apps. While a mobile site is easy to use on a phone or tablet, an app is even easier. Once a user downloads an app they can access information at the touch of a button and the information tends to be more select and streamlined. This native app development does not require internet  and allows information such as contact, member details, profile information, resources and knowledge tools to be quickly viewed.

The mobile experience is not the same as a desktop experience. People visit an app or mobile site because they want quick information and you must design with this in mind. If an app just transfers the same content and information from a desktop website, you’ll most likely have information overload and navigation too cumbersome for a smart phone.

Create mobile offerings for a specific campaign or event. Apps and mobile sites can serve many functions including unique campaigns, search features, user accounts, news feeds, and more. Consider this when designing apps and mobile sites.

While mobile apps and sites are still not the norm across professional services firms, it is precisely for this reason that they provide you with a unique opportunity to get a step ahead of your competitors and demonstrate to clients that your firm is forward-thinking. Either way, mobile apps and technology will continue to evolve and become a more significant part of business and business communications. If you decide to be at the forefront of these changes, we have a WSG alliance partner in place to help. Contact us at marketing@wsgnetwork.com or 713.650.0333 to learn more. 


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