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When: 15 July 2021
Type: Workshop
As part of a new WSG Awareness & Engagement Workshop Series for the North America region, WSG recently hosted the first workshop: Aligning Firm Strategies & Opportunities. This interactive, on-line workshop offered unique approaches for member Marketing and BD leaders to align firm strategy with maximizing membership value, with a focus on increasing WSG awareness and engagement to strengthen network relationships and opportunities.

WSG Awareness & Engagement: Marketing Workshop Series
North America


Workshop #1: Aligning Firm Strategies & Opportunities

As part of a new WSG Awareness & Engagement Workshop Series for the North America region, WSG recently hosted the first workshop: Aligning Firm Strategies & Opportunities. This interactive, on-line workshop offered unique approaches for member Marketing and BD leaders to align firm strategy with maximizing membership value, with a focus on increasing WSG awareness and engagement to strengthen network relationships and opportunities.


View Presentation



Takeaways:

  • Leveraging WSG Membership to Support Accomplishing Firm Goals
  • Aligning the WSG Message for Internal and External Audiences (survey analysis)
  • Forming an Internal WSG Committee for Your Firm



Upcoming Workshops in the Series:

WSG Awareness & Engagement Workshop #2: Leveraging the Network for Brand Awareness & Growth Globally - October, 2021

  • Key WSG Digital Marketing Tools and Resources for Member External Promotion & Internal Network Recognition
  • Building Strong Relationships Among Peers Through WSG Networking Opportunities

WSG Awareness & Engagement Workshop #3: An Expert's View on Leveraging Firm Tools & Resources to Gain Value - November, 2021

  • An industry expert will present insights on the marketing and business development benefits legal networks offer to firms and clients, along with trending firm initiatives and strategies for growth.

Hosted By:


WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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