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Richard Wells

Richard Wells



  • Commercial Law
  • Corporate and Business
  • Information Technology
  • Intellectual Property

WSG Practice Industries


WSG Leadership

Privacy and Data Protection
Sports and Recreation
INTA Group
Richard is a commercial lawyer with particular expertise in technology, media and telecommunications law, intellectual property, commercial contracting and sport.

He advises clients on issues arising at all stages in the product lifecycle and is an expert legal draftsperson and troubleshooter. Richard is sought after to help establish new ventures and to commercialise new technology both in New Zealand and overseas.

As well as his technology practice, with a background in commercial and IP law, Richard is recognised as a leading Sports and Events lawyer ranked as Band 1 by international research directory Chambers Asia Pacific. He has broad experience working with event hosts, sponsors and stakeholders to deal with issues arising in relation to major events in New Zealand.


LLB (Hons) University of Auckland
BA University of Auckland
Areas of Practice

Commercial Law | Corporate and Business | Information Technology | Intellectual Property | Privacy | Sports and Recreation | Technology

Professional Career

Significant Accomplishments

Recognised as a leading Technology Media and Telecommunications lawyer by Chambers Asia Pacific
Recognised as a Band 1 lawyer for Sports Law by Chambers Asia Pacific

Professional Associations

Richard is listed by Who's Who Legal as one of the leading sports lawyers in New Zealand (2014).
International Who’s Who of Business Lawyers – Trademarks, 2010
Recommended Lawyer (Intellectual Property) - PLC Which Lawyer? 2012/2013, 2011/2012, 2010/2011
Australasian Legal Business (ALB) 2009 – Technology, Media and Telecommunications


Offshore Data Transfers Under the New Privacy Act 2020
MinterEllisonRuddWatts, November 2020

One of the key changes to New Zealand’s data protection regime under the Privacy Act 2020 is the introduction of a new information privacy principle 12 (IPP 12), requiring certain controls be put in place before disclosing personal information to foreign entities. The concept itself is not new, and largely follows the approach taken in the EU, Australia and other jurisdictions...

'Green Marketing': New Commerce Commission Guidelines
MinterEllisonRuddWatts, November 2020

Consumers are increasingly considering the environment when making purchasing decisions withmany prepared to pay a premium. It is no wonder that environmental claims are a priority focusarea of the Commerce Commission. Since 1 July 2017, the Commerce Commission has received 94 complaints about environmentalclaims that relate to the Fair Trading Act 1986 (FTA) mostly alleging that claims could not besubstantiated and/or that the performance characteristics are false or misleading...

Top tips on comparative advertising
MinterEllisonRuddWatts, November 2020

Comparative advertising is a risky method of advertising. But if care is taken to address those risks, comparative advertising can be an incredibly effective tool for your business. It also has an important part to play in regulating competition and educating consumers. Comparative advertising compares a product produced or service provided by the advertiser to an equivalent product or service produced or provided by a competitor (or competitors)...

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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