Practice Expertise

  • Consumer Law and Advertisement
  • Data Protection
  • Intellectual Property
  • Licensing, Franchising and Distributorship

Areas of Practice

  • Consumer Law and Advertisement
  • Data Protection
  • Intellectual Property
  • Licensing, Franchising and Distributorship
  • Consumer Law and Advertising
  • Pharmaceuticals and Biotechnology
  • Telecommunications, Media and Technology
  • View More

Profile

Partner of Carey and co-head of the firm’s Intellectual Property and Information Technology, Venture Capital and Private Equity Groups. Also, he is the head of the Life Sciences, Technology and Consumer Law Group.

His practice specializes in intellectual property, life sciences, IP litigation, licensing, distribution and franchise agreement, data privacy, technology law, trademarks, patents, electronic commerce, technology transfer and artificial intelligence.

Guillermo has advised high-impact Chilean technology companies on technology transfer, and the internationalization of these.

He has also advised the Chilean Government on various fronts related to IP and transfer of technology.

Bar Admissions
Chile (1994).

Education

  • Law, Universidad Católica de Chile.

Areas of Practice

  • Consumer Law and Advertisement
  • Data Protection
  • Intellectual Property
  • Licensing, Franchising and Distributorship
  • Consumer Law and Advertising
  • Pharmaceuticals and Biotechnology
  • Telecommunications, Media and Technology

Professional Career

Significant Accomplishments
  • Recognized as a WIPR Leader in Patents and Trademarks, World IP Review (2020, 2021 and 2022).
  • Recognized in Intellectual Property and Life Sciences, Chambers Latin America.
  • Recognized in Intellectual Property, The Legal 500.
  • Recognized in Intellectual Property, Telecoms and Media, Data, Technology and Privacy Law, Latin Lawyer 250.
  • Recognized in Data - Data Privacy and Protection, Data - Information Technology, and Life Sciences - Regulatory, Who’s Who Legal.
  • Recognized in Intellectual Property, LACCA.
  • Recognized in Intellectual Property, Technology, Information Technology and Life Sciences, Best Lawyers.
  • Recognized in Capital Investment: Start-ups & Innovation, Intellectual Property - Patents and Trademarks Prosecution and Litigation, Plant Variety Protection, Technology and Digital Services, and Anti-Counterfeiting, Leaders League.
  • Recognized as Best Individual Lawyer in Intellectual Property in Chile, Client Choice.
  • Recognized in Patent Strategy & Counseling, Trademark Litigation and IP Transactions, IP Stars, Managing IP.
  • Recognized in Patents, IAM Patent.
  • Recognized in World Trademark Review (WTR).
  • Recognized with the Award of Merit, AIPPI.
  • Recognized in Intellectual Property and Life Sciences, Top Ranked Legal.
  • Named Lawyer of the Year in Intellectual Property, Best Lawyers (2016).



Professional Activities and Experience
  • President of the Board of Directors of Foroinnovación.
  • Director of the Chilean Cybersecurity Alliance (Alianza Chilena de Ciberseguridad).
  • Member of the Advisory Council of the Ministry of Science and Technology.
  • Professor of the Diploma in Personal Data Protection: Regulatory Framework and Practical Application, Universidad Católica de Chile (since 2023).
  • Former director and past president of the American Chilean Chamber of Commerce (AmCham).
  • President of the Ethics Committee at Endeavor.
  • Member of the Inter-American Association of Intellectual Property (ASIPI).
  • Member of the International Trademark Association (INTA).
  • Member of the Licensing Executives Society Chile (LES Chile).
  • Member of the Chilean Bar Association.
  • Former member of the Governing Board of the Association of American Chambers of Commerce in Latin America and the Caribbean (AACCLA).
  • Former chief legal counsel, Crystal Lagoons.
  • Former member of "Grupo Acción Digital", part of the Chilean government plan for the development of Chile’s digital agenda (appointed by the government).
  • Former vicepresident of the National Council for Domain Names and IP Addresses of Chile.
  • Former member of the Board of the Chilean Industrial Property Association (ACHIPI).
  • Former member of the National Consulting Council of the Computer Law Studies Center (Centro de Estudios de Derecho Informático-CEDI), School of Law, Universidad de Chile.
  • Assistant secretary general of AIPPI (International Association for the Protection of Intellectual Property) with responsibility over the Americas (2004 – 2010).
  • Intellectual Property Constituency’s representative, Names Council of the Domain Name Supporting Organization (DNSO) of ICANN (Internet Corporation for Assigned Names and Numbers) (2000-2002).
  • Panelist for the resolution of domain name disputes, World Intellectual Property Organization (WIPO) (2002).
  • Chair of the Q-160 ICANN Task Force, AIPPI (2002).
  • Arbitrator, Chilean Country Code Name Registrar (NIC Chile) (1998).
  • Member of NIC Chile’s advisory board. Part of the group that drafted the local dispute resolution policy (1998).
  • Lawyer, Intellectual Property Department, Philip Morris International, New York (1995-1996).


Articles

Additional Articles
  • Co-author of the Chilean chapter in ICLG - Consumer Protection, Global Legal Group (2020).
  • Co-author of The Pharma Legal Handbook: Chile, Pharma Boardroom (2019).
  • Co-author of the Chilean chapter of Data Protection Q&A, Data Privacy Advisor, Thomson Reuters (2018).
  • Author of several local and foreign publications in intellectual property.

Blogs

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