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Haynes and Boone

Tiffany Ferris

Tiffany Ferris

Associate

Expertise

  • Advertising, Marketing, and Promotional Law
  • Copyright
  • Domain Name Disputes
  • FDA - Medical Device, Food and Cosmetics

WSG Practice Industries

Activity

Haynes and Boone
Texas, U.S.A.

Profile
Tiffany Ferris assists clients in all aspects of brand management and promotion. From analyzing potential risks associated with advertising claims to evaluating the availability of a potential trademark, Tiffany works to help her clients build, maintain, and promote their brands. She supports clients through all stages of their brand's lifecycle, including selecting, clearing, and procuring trademarks around the world, obtaining copyright registrations, and enforcing her clients’ copyright and trademark rights in the United States and abroad.

Tiffany counsels clients in the design and development of product packaging and labeling, including on compliance with FDA and FTC regulations and the intellectual property implications of label design. She also reviews national advertising materials in all forms of media, including print, web, television, radio, professional materials, and social media channels. She is adept at recognizing the message a client wishes to convey and providing practical, business-minded guidance on structuring advertising and marketing materials to both promote that message and manage risk appropriately. Tiffany advises on strategies intended to reduce the risk of a demand, class action, or regulatory enforcement. She has particular experience with consumer packaged goods, including food and cosmetics, as well as children’s products, automotive items, and general household goods.

Not just a counselor, Tiffany represents her clients in proceedings before the National Advertising Division (NAD), as well as before the U.S. Trademark Trial and Appeal Board. She is skilled in managing complex international trademark opposition and cancellation proceedings. Her experience extends to internet-related subjects like domain name cybersquatting and social media use. She also counsels clients regarding emerging intellectual property issues, like those raised by the digital reproduction and use of images and objects.

No matter the topic at hand, Tiffany is mindful of her clients’ overarching goals and business concerns. She has considerable practical experience with product and packaging development, marketing, and manufacturing, gained from her previous work with Reynolds Packaging Group, formerly a division of Alcoa. Her keen understanding of business and marketing practices allows her to develop creative strategies for managing and promoting her clients’ brands.

When not working on behalf of her clients, Tiffany participates in various community initiatives in the Dallas area. A life-long dog lover, Tiffany is a member of the Animal Welfare Committee of the Dallas Association of Young Lawyers. She also serves on the Board of Directors for the Children’s Chorus of Greater Dallas.

Bar Admissions

Texas, pending

Education

J.D., William and Mary School of Law, 2013, cum laude
B.S.B.A., Marketing, University of Richmond, 2010, magna cum laude
B.A., Religion, University of Richmond, 2010, magna cum laude
Areas of Practice

Advertising, Marketing, and Promotional Law | Copyright | Domain Name Disputes | FDA - Medical Device, Food and Cosmetics | Food, Beverage and Restaurant | Intellectual Property | Social Media | Trade Secret Litigation | Trademark Cancellations and Oppositions | Trademark Litigation | Trademark Prosecution | Trademarks | Trademarks Advertising and Brand Management

Articles

FTC Is Scrutinizing COVID-19 Advertising As Consumer Complaints Soar
Haynes and Boone, April 2020

The Federal Trade Commission (FTC) is devoting significant resources to combat deceptive COVID-19 advertising in a range of industries as consumer complaints to the FTC pick up steam. Companies are shifting marketing spend to cover COVID-19 messaging and should be mindful of the FTC’s increased scrutiny. Through April 9, 2020, the FTC has received 15,006 consumer complaints relating to COVID-19 advertising and business activities...

Call for Creatives: United Nations Opens Submission Process for COVID-19 Messaging Work
Haynes and Boone, April 2020

The United Nations has issued a “Global Call to Creatives” (the “Call”) asking content creators, influencers, advertisers, and others to help in translating public health messages “into work that will engage and inform people across different cultures, languages, communities and platforms...

The IP Beacon, April 2018
Haynes and Boone, April 2018

View the PDF version of the April 2018 IP Beacon. Are Works Generated by AI Subject to IP Protection? When Philip Dick wrote the 1968 novel "Do Androids Dream of Electric Sheep?," the inspiration for the 1982 film "Blade Runner," artificial intelligence was more fiction than science. Fifty years later, theHarvard Business Reviewpredicts that AI will be the single biggest technological development of our era, as transformative as the steam engine or electricity...

Blogs

Haynes and Boone Blogs
Haynes and Boone 

Haynes and Boone Blogs includes the Firm Blog, IP Beacon: Patent Law Review, Practical Benefits Lawyer, Texas Insurance Academy and The Dec Sheet-Insurance Law

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