The COVID-19 pandemic has rapidly developed into the biggest economic crisis in living memory, causing the equity market to crash, business closures, job losses, a lockdown of society, and for many, significant decline in earnings and an erosion of their savings. In many ways, it has accelerated some of the issues and concerns already on the financial services industry's agenda.
The financial services industry has been required to step up and play an important role by helping customers and others deal with the economic fallout. Through means such as government guarantees for SME lenders and exemptions from responsible lending obligations, the industry has been able to play the role of 'crisis shock absorbers'. This situation is helped by having built up strong capital buffers and healthy liquidity positions mandated by APRA following the recommendations of the Murray Financial System Inquiry back in 2014.
This scenario has allowed the industry to demonstrate much faster than anticipated that it has already addressed much of the criticism levelled at it during the FSRC about its approach to customers and the community.
The move away from face-to-face transactions has also fast tracked the need for increased digitisation, which was also raised in the FSRC's findings.
COVID-19's impacts on superannuation and insurance
The superannuation and insurance sectors are also seeing significant impacts. Individuals can now access their superannuation savings early to combat the impact of COVID-19, which has taken a sizeable bite out of their superannuation savings – so far, over $42 billion in total.
Likewise, the insurance sector – still reeling from Australia's bushfire crisis – is facing a blow through increased payments, less appetite for spending and marrying up important community expectations with a sustainable pricing model.
Looking further down the road for the financial services industry
As the industry looks towards 2021 and beyond, the flow-on effects of recent developments will become apparent. For example, the implementation of new regulation will require new systems, personnel, equipment and IT.
Organisations will be exploring their approach to risk, considering both non-financial risk and the changed circumstances they face.
Investment trends will change. We expect to see ongoing M&A activity as banks continue to shed non-core businesses. We also expect to see some consolidation within the wealth management industry. Inevitably, private equity players will also look for opportunities in the current challenged environment.
Data and technology will hold the key to operationalising many of the FSRC recommendations, including enhancing transparency, enabling a more customer-centric approach and facilitating data sharing. They will also enable financial services institutions to meet the growing competitive challenges posed by new payment systems, a growing fintech market and the introduction of Open Banking.
However, with increased unemployment and budgeting measures being put into place, organisations may find it hard to balance new digital needs and the need to cut costs more generally.
Delving deeper into banking, superannuation and insurance
There are a number of steps the industry can take now to face future challenges and opportunities head on. In this series, we explore the trends, our predictions and our recommendations for the banking, superannuation and insurance sectors.