Hunton Andrews Kurth LLP
February 3, 2014 - Virginia
Counterfeits in the Supply Chain: A Big Problem and it's Getting Worse
by J. Michael Martinez de Andino
False labeling of products, fake or inferior materials and components used to make products, and the misappropriated use of another’s trademark are examples of how counterfeit goods and the theft of intellectual property are hurting consumers and companies.
The world markets and global supply distribution chains provide opportunities for companies to grow and prosper. Sales through the Internet allow for products to be sold and sent to almost anywhere in the world. Consumers can view and order products online at any time of the day. Manufacturers work to keep up with the demand and are constantly looking for ways to reduce costs through efficient manufacturing and low-cost supply of materials and components. These opportunities and markets, however, have created and encouraged the growth of counterfeit goods and the theft of companies’ intellectual property.
The false labeling of products, fake or inferior materials and components used to make products, and the misappropriated use of another’s trademark are just a few examples of how counterfeit goods and the theft of intellectual property are hurting consumers and companies. Let’s begin by looking at the counterfeit problems encountered by many companies.
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