It is well known that insurance companies negotiate low attorney hourly rates for defense of their policyholders.1 When a conflict arises that requires policyholders to retain independent counsel, insurers frequently try to impose those same rates on the policyholders’ selected attorneys. The ensuing fight over billing rates can discourage policyholders from selecting the best attorneys for the job. But there are many reasons why insurers’preferred hourly billing rates should not dissuade policyholders from selecting experienced independent counsel who charge higher rates commensurate with their experience. This commentary examines the business, economic and legal reasons that policy-holders may want or need to hire attorneys whose rates are higher than what the insurer wants to pay and what the circumstances are under which insurers will be required to foot the bill.
DEFENSE COUNSEL AND COSTS
An insurance contract’s language governs the scope of defense duties if a policyholder is sued or faces legal action. However, it is generally accepted that insurers must pay for policyholders’ defense costs as long as there is a possibility the contract covers the underlying allegations. This is consistent with the view that liability policies generally impose broad defense duties on insurers.2 Typically, insurers select defense counsel for their policyholders because of their obligation to cover defense costs. However, policyholders are entitled to choose independent counsel — for which the insurer must pay — in a variety of circumstances, depending on the language of the policy itself, state law and the circumstances of the underlying claim.3 Common circumstances include a reservation of right to deny coverage, above-policy-limits exposure to liability, punitive damages claims, covered and non-covered claims, or a significant difference of opinion regarding case strategy and tactics.4 When a policyholder exercises the right to select independent counsel, the insurer must cover all “reasonable attorney fees.” However, what is considered “reasonable”can become a point of dispute, as insurers frequently seek to limit these fees to the same rates they negotiated with local insurance defense counsel.
Yet, most courts will not rely on the insurer’s parameters to determine what is “reasonable.”5 Instead, numerous factors are relevant to that determination, including:
The nature of the case and the issues presented. The time and labor required. The amount of damages. The result obtained. The attorney’s experience, reputation and ability. The usual price attorneys charged for similar services in the same area. The amount of awards in similar cases.6
Policyholders should consider these factors as well when determining what independent counsel to retain. Though the lure of below-market rates is hard to ignore, there are distinct reasons that policyholders should resist pressure from their insurers and look beyond billing rates when faced with complex cases.
EXPERIENCED INDEPENDENT COUNSEL:THE BENEFITS
Institutional knowledge
Policyholders can find support in case law for hiring defense counsel already familiar with their businesses and the issues they face in litigation.Hiring defense counsel with this type of “institutional knowledge” arguably gives the policyholder an advantage in litigation, which is important to justify relatively higher billing rates because of the higher probability of achieving a favorable result.
Moreover, hiring counsel familiar with the policyholder’s business and litigation risks may be a more economical solution than hiring less expensive counsel who would have to work a substantial number of hours to gain the same familiarity. Such conversance in the business can also result in large savings in time and money during discovery, when the most time and money are usually expended.7
Also, experienced and familiar counsel may be best situated to coordinate defenses against similar, repetitive claims that together pose large risks to a policyholder’s business. For example, the retention of national counsel has proved beneficial inasbestos litigation. Because asbestos claims usually arise in multiple jurisdictions, national counsel not only coordinates local attorneys who deal with the day-to-day litigation, but also considers the effect of those claims — individually and collectively — on business demands, insurance and overall litigation and settlement strategy.
And, by coordinating efforts, national counsel can reduce duplication and improve consistency, thereby making the policyholder’s defense more effective and efficient and, ultimately, less costly.8 Yet, the breadth of national counsel’s responsibilities in such circumstances demands infrastructure and experience that are also accompanied by higher billing rates. Thus, when there are many moving parts to a claim or series of claims, it pays to consider attorneys who the insurer may not consider because of their higher rates.
Experience or expertise
Subject matter expertise may be another reason for more expensive independent counsel. Courts have recognized that experience litigating the subject matter of the dispute is worth the rates that accompany such ability.9 For example, a Web development start-up faced with data breach lawsuits may want to find counsel familiar with cyberliability issues or personal and advertising injury clauses and exclusions. A produce distributor may want to hire counsel familiar with defending against food contamination claims.
Familiarity with the opposing party, opposing counsel, judge or court also can prove important to a successful defense and, therefore, may justify hiring counsel at a higher hourly rate. Likewise, experience with cases of similar risk may make a moreexpensive choice the best bet. For example, as many courts have recognized, the high risk of a high-damages verdict can justify hiring skilled defense counsel who has faced similar risks and charges a higher hourly rate commensurate with that experience. The need for good results in the face of such“high-stakes” litigation has justified as much as a four-digit hourly rate.10
Capacity to handle the litigation
Complex cases also require that counsel have the capacity to handle such litigation. In its most basic form, this means that the firm needs people andtechnology. “People” includes not just experienced attorneys and staff to handle the litigation itself, but also enough attorneys and staff to handle the firm’s other work while the policyholder’s attorneys focus their attention on the policyholder’s matter. Firms that have cut their rates low to accommodate an insurer’s demands may not have the bandwidth to take on more involved litigation and keep up on the rest of their cases.
Another capacity-related benefit is the people who accompany insurance attorneys who are billing at higher rates — other practitioners in the firm.Complex litigation often raises questions that touch other areas of the law. A personal injury casearising from a pollution event, for example, may implicate federal or state regulations, raiseinsurance coverage issues, or affect workers’ compensation. A large, diverse practice gives the policyholder access to not only the trial attorneys who handle the litigation, but also other members of the firm who can weigh in on trial strategy in light of those other (or competing)concerns.
Technology should be another capacity consideration. The right technology can make it easier and less expensive to manage, review, organize and disseminate the vast quantities of data exchanged in complex litigation. Likewise, in an era of near-constant data breaches, the right software, hardware, encryption and firewalls can protect sensitive materials exchanged between client and counsel, or between opposing parties, during high-risk cases.
But the right technology — along with staff trained to use that technology — can be expensive. Frequently, the firms with lower billing rates do not have the capital to implement the technological improvements or plans needed to manage more complex,multifaceted litigation. In contrast, attorneys with higher billing rates usually have invested in technology that, ultimately, can save significant attorney time and client money by streamlining document review and research.
Conclusion
It is widely understood that insurance companies negotiate economical billing rates with counsel they frequently employ. But bargain rates often will not cut it when there is a dispute between the policy holder and insurer about coverage, exposure or case strategy. Complex cases demand counsel with particularized skills and experience — and their rates are often higher than what insurance companies would prefer to pay.
But policyholders should not be dissuaded from selecting the best attorneys for the job just because insurers balk at the cost. Experienced representation comes at a price — a worthwhile price that insurers are increasingly forced to pay when the complexity and risk of the case justify the expense.
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