WSG Firms Work Together for Wine & Spirits Giant

September, 2006 - Edinburgh, Scotland

WSG members A&L Goodbody (Emer Moriarty Crowley), Bech-Brunn (Monica Reib) and Shepherd and Wedderburn (Stephen Trombala) advised Brown-Forman Corporation on the legal aspects of the recent reorganization of its European businesses. The reorganization involved lawyers from seven European jurisdictions. Brown-Forman Corporation, one of the largest American-owned companies in the wine and spirits business, is a diversified producer and marketer of consumer products.
In most European markets, Brown-Forman principally markets the Jack Daniel's family of brands, Southern Comfort, Finlandia Vodka, and Woodford Reserve and has a long-term partnership with Bacardi in Germany. The reorganization included a restructure of its distribution set up for Europe, entering into new agreements for its spirits brands in a number of countries.

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