New Decree on Healthy Life Habits Enters Into Force
The Decree provides that advertisement of foodstuff products that qualify as "high in" energy, saturated fats, sodium and/or total sugars, in accordance to Article 120 bis of the Chilean Sanitary Food Regulation, which is made through Mass communication media, must contain the message: "Prefiera Alimentos con menos sellos de advertencia" ("Prefer foods with less warning seals") followed by the phrase "Ministerio de Salud, Gobierno de Chile" ( Ministry of Health, Goverenment of Chile") -herein, the "Message"
In connnection with the aforemnetions obligation, the Decree sets forth that the folowing will be considered as mass communication media: television, radio, press, media placed in public roads and Internet.
The genereal charecteristics of the Message, applicable to all media, are the following:
Additionally, the Decree provides the particular characteristics of the Message for each of the aforementioned mass communication media.
In this sense, it is worth mentioning that within the media "Internet" the Decree Expressly regulated ads on Facebook and Twitter, on to which a special rule is established in connection to the graphic characteristics of the Message.
Non-compliance with the regulations contained in the Decree shall be sanctioned in accordance to Book X of the Chilean Sanitary Code.
The Decree shall enter into force six months after is publication in the Official Gazette; this is, June 11th, 2018.
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