Jessie Reider Cristo concentrates her practice on trademark, copyright, licensing, trade secret and domain name matters, both domestically and internationally. Ms. Cristo’s experience includes intellectual property audits, domestic and international trademark clearance searches, trademark prosecution and maintenance, trademark and copyright enforcement; negotiating license agreements, negotiating settlement agreements, negotiating software license agreements, negotiating service agreements, negotiating web development agreements, drafting terms of use and privacy policies, advising on the transmission of commercial communications, including CAN-SPAM and TCPA compliance, trademark litigation, Trademark Trial and Appeal Board proceedings, and Uniform Domain Name Resolution Proceedings.

Ms. Cristo has been recognized by Super Lawyer Magazine as a Southern California Super Lawyer in 2018-2020 and a Super Lawyer Rising Star in 2013, 2015 and 2019.

Bar Admissions

• California
• Oklahoma
• Washington

Education

• Benjamin N. Cardozo School of Law
• Emory University

Significant Accomplishments
<ul><li>Represented AB Airbags, a national supplier of dunnage airbags and accessory tools products, in its sale to Shur-Co</li><li>Represented Salt & Stone, Inc., a skin and body care company, in its investment by Humble Growth Partners</li><li>Represented Bloom Nutrition, a leading provider of greens and superfoods, in its investment by Nutrabolt</li><li>Represented Roon Labs, an audiophile-grade multi-room and multi-connectivity music streaming platform, in its sale to Samsung subsidiary, Harman</li><li>Represented Sauce Ventures, LLC (dba TRUFF) in its investment by SKKY Partners, a private equity fund co-founded by Kim Kardashian and Jay Sammons</li><li>Represented Turbo Wholesale Tires, a national and international tire supplier of proprietary and third party brands, in its strategic investment by Kingswood Capital Management, LP</li><li>Represented Patrick Ta Beauty, a luxury cosmetics line, in its investment by Stride Consumer Partners</li><li>Represented Endeavour Capital and the other equity holders of Johnny Was in the sale of Johnny Was to Oxford Industries</li><li>Represented JOCKO FUEL, an energy drink and supplement company co-founded by ex-Navy Seal Team Leader and podcaster, Jocko Wilnick, in its investment by Goode Partners</li><li>Represented Inspire Fitness, a leader in state-of-the-art fitness equipment, in its sale to HighPost Capital</li><li>Represented Raw Sugar in its sale to WM Partners</li><li>Represented Xponential Fitness in its acquisition of Rumble, Pure Barre, LLC. and AKT (Anne Kaiser Technique)</li><li>Represented Bocchi Laboratories in its sale to Bright International LLC</li><li>Represented Mad Engine, LLC in its sale to Platinum Equity</li><li>Represented CriticalPoint Capital, LLC in its acquisition of Farm Supply Distribution</li><li>Represented Golden State Distillery in its transaction with Deutsch Family Wine and Spirits</li><li>Represented Rails International in its investment by SK Holdings</li><li>Represented sellers in the sale of Roger CPA Review to strategic buyer</li><li>Represented Apparel Production Services in its acquisition of Active Ride Shop</li><li>Represented Ceilings Plus in its sale to USG Corporation</li><li>Represented Ju-Ju-Be in its investment by Bregal Partners</li><li>Represented Club Pilates, the largest franchisor of Pilates studios in the United States, in its investment from TPG Growth, the middle market and growth equity platform of alternative asset firm TPG</li><li>Advised Mad Engine, LLC, a leading global licensed apparel company, in its acquisitions of Neff Headwear and Lifted Research Group (LRG)</li><li>Represented Snak Club and New Century Snacks in its investment by Insignia Capital.</li><li>Prosecuted, maintained and enforced worldwide trademark portfolios for:<ul><li>British luxury car company</li><li>Chain of restaurants</li><li>Australian plant breeder, with over fifty varietals</li><li>National apparel manufacturers and retailers</li></ul></li><li>Negotiated license agreements with over $100 million worth of royalties, granting rights to use in the United States and abroad.</li><li>Created Privacy Policies and Terms of Use for e-commerce websites and virtual world websites, including a Privacy Policy and strategic implementation of standard operating procedures for compliance with the Children’s Online Privacy Protection Act for a virtual world gaming website.</li><li>Participated in a WIPO Expedited Arbitration based on breach of an international Trademark Coexistence Agreement.</li><li>Negotiated a joint promotion and sweepstakes with MTV Networks for an on-air and on-line sweepstakes.</li><li>Advised clients on ability to promote and market via STMP and SMS text messaging, for compliance with CAN-SPAM and TCPA.</li></ul>

• Buchalter COVID-19 Client Alert: San Francisco Moves to Lowest COVID Tier in California, Begins Process of Reopening Non-Essential Offices; Other Bay Area Counties Slower to Follow

  By Jessie Reider Cristo |November 2020

Additional Articles

• Celebrity Brands: To Wed or Not to Wed?
• Fashion Companies: A Step-By-Step Guide to Protection
• Celebrity Brands: To Wed or Not to Wed?