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3 Marketing Trends to Watch in 2021

WSG shares three thoughtful strategies for strengthening client connections and driving engagement in a digital world.   


2021 Trends

Talks on Demand: Digitization, Disruption and the Legal Department of the Future

The Asia Pacific legal market is fast becoming one of the most dynamic on earth, with state-funded accelerators, a booming software vendor base and growing client demand for alternative legal services transforming the business of law. In this complimentary webinar sponsored by World Services Group, The Legal 500 asked what these changes mean for the region's general counsel.

Drawing on the insights from our recently published GC: In-House Technology in Asia Pacificspecial edition, we gathered together some of Asia Pacific's leading GCs and senior counsel, along with WSG member experts to address key questions in the adoption and use of legal tech.  

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Technologies Empowering Transformation

Technology's Role in Legal Team Operations in the Next Five Years

Trending Tools & Solutions to Increase Efficiency

Importance of Law Firm Partners’ Technology Adoption & Offerings

Poll Results Tech

Talks on Demand: Cybersecurity - When Hackers Attack - An Eyewitness Account

Faced with a range of obstacles, business leaders were already dealing with rising challenges to their risk and approach to cybersecurity; and then, along came Covid-19.  

Read more as our cybersecurity experts share insights from their first-hand ransomware experience. Our experts offer corporate-wide recommendations to elevate existing procedures to the threat of intrusions and protecting corporate data.   

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Cybersecurity: When Hackers Attack - An Eyewitness Account

Cybersecurity: When Hackers Attack - An Eyewitness Account

Cybersecurity: When Hackers Attack - An Eyewitness AccountCybersecurity Attacks
New risks emerging during these unprecedented times and challenges that businesses face. Examples include hacking, video and teleconference hijacking, data breaches, and fraud.

Technologies Empowering TransformationRisk Management
Acknowledging attacks, the importance of internal communications, and management team roles including IT, legal and risk advisors.

Technologies Empowering TransformationFuture Planning
Understanding future risks and types, strategic planning, and best practices for responding both internally and externally.

Ransomware Goes Corporate - A First-Hand Account | AN INTERVIEW WITH...

WSG: Do you feel it is important that a company publicly addresses a cyberattack when it happens?
Jon Åsberg: Yes, extremely important. Attackers need to be taught that companies do not cave into threats.

WSG: Do you think the media can play a role in deterring future criminals and attacks through increased reporting on these topics and issues?
Jon Åsberg: Absolutely. Media can play a key role in exposing attacks, warning non-suspicious companies and also provide advise on how to protect your company.

WSG: Are there any other key points you would like include regarding risk management and best public relations practices for companies who have experienced an attack?
Jon Åsberg: Be prepared, have back up on all your contacts, and be ready to report.

WSG: In regards to forming your risk management team, what would you consider
a top requirement to have in identifying the situation (PR, Law, Insurance, Corporate Executives)?

Sandra Elvin: When it comes to risk management it really depends on the risk evaluated and who should take part of the team assessing the risk, but as a minimum the business/process/information owner should be involved in the risk assessment and decision making. At an aggregated level, all business risks should be presented to the executive management to ensure that the risks are known and accepted not just when looking at them one-by-one but also ensuring that the total amount of risk is not acceding the business’ risk appetite.

WSG: From your experience is there enough experience and understanding of this situation from the advisors including: PR professionals? Risk Management Professionals? Lawyers? Accounting advisors and any other areas your dealt with in your own experience?
Sandra Elvin: No, in my view questions on cyber risks are often referred to the IT or IT security department as the nature of the risks are not fully understood. Cyber risks are no different from other business risks and should be understood by everyone involved in the business management as they will suffer the consequences of cyber risks.

WSG: What key recommendations would you make for risk management of this type of attack?
Sandra Elvin: Ensure that all members of staff understand what a cyber incident might look like for your particular business and how to react to it. Adopt a zero trust approach where you assume that your business is under attack and act accordingly. Accept that business risks is an inevitable part of running a business and cyber risks are no exception, integrate cyber risk management into your digital business processes.

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Dive and Read

GC Survey Result OCIE Risk Alert

Read how firms can be proactive with their efforts to combat credential stuffing cyberattacks. And, hear from General Counsel leaders across Asia Pacific on remote working and what they feel are the largest cyber-threats.

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Tech Banking and Finance IP
Patent Compliance

Talks On Demand
Expert posts bring together the many ways our practicing experts and guests pose current topics globally using interviews, webinars, podcasts, blog posts and articles.

Talks On Demand: Technologies Empowering Transformation

Game changing technologies that will change the way we live, create new vertical industries, and have major impacts on society. 

These transforming times continue to be the foundation of the development of empowering technologies of the future. Listen to an exclusive presentation by Shara Evans, Top Futurist, and CEO at Market Clarity that explores how we are navigating and prioritizing changes expected from today’s current events.  

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Technologies Empowering Transformation

Technologies Empowering Transformation

Technologies Empowering TransformationGame Changing Technologies
Artificial Intelligence (AI), Machine learning and quantum computing impacting data review, litigation predictions and recruitment in the legal industry

Technologies Empowering TransformationRedefining Normal
Remote working and consolidation of commercial space, access to digital tools, returning to onshore manufacturing and a focus on safety applications

Technologies Empowering TransformationRoles and Functions Needed for the Future
AI knowledge, digital security and responsible data dissemination are some of the new jobs of the future, but there will also be a need to create, maintain and regulate these new technologies and automation.

Dive and Read

Strategy and Planning Strategy and Planning

Read how the TikTok case continues to address issues over data protection and security. And, why new risk policies are important to protect employers and employees who are working remotely in the current digital world we live in.

Be An Expert

Technologies Empowering Transformation

TechIP Patent Life Science

Talks On Demand
Expert posts bring together the many ways our practicing experts and guests pose current topics globally using interviews, webinars, podcasts, blog posts and articles.

3 Ways to Boost Client Communications in the New Normal

Content fatigue is real and with an abundance of 'new normal' emails, webinars, social posts & podcasts popping up, here are a few tips to make sure your communications are well received by clients and other recipients: 


Client communication in new normal

Working Securely While Working Remotely

For malicious people, preying on collective fear and misinformation is nothing new. As the spread of coronavirus continues, and the world 'plugs in' and conducts business online, Phishing scams are getting more and more sophisticated. From avoiding malware on your device, exposing your online accounts, to protecting your financial information, there's never been a more important time to bolster your online immunity and minimize your risk of getting caught out.

Use these tips before considering major new and possibly unnecessary integrations: 


Marketing Bulletin

Marketing Technology Trends: Four Ways AI Can Help Engage Your Clients

Through the power of artificial intelligence (AI), marketers can create more engaging and meaningful client experiences than ever before. AI has only been available in the last decade or so and while the majority of B2B marketers still don't use AI, adoption is swiftly increasing. Stay ahead of the game and consider the following actions to enhance your marketing strategy and strengthen your client's relationship with your brand and firm story.


Marketing Best Practices


Three Ways to Use WSG Groups to Establish Yourself as a Leader

WSG practice and industry groups exist to benefit members by providing a forum where professionals, at any level, can share knowledge, discuss opportunities and collaborate with colleagues who possess similar interests and expertise. Active participation in WSG groups not only adds value to your membership, but also benefits you personally by giving you a platform to establish yourself as an expert in your practice area.

Engagement on a consistent basis is the key to bringing value to both yourself and your WSG membership, as well as providing for a richer networking and learning environment.

Here are three ways to establish rapport with other members, deepen the value gained belonging to a group and start your journey to being considered an expert in your practice area or industry: 

WSG Groups

  • Start or participate in forum discussions. Beginning or participating in forum discussions are great ways to engage in conversations about a specific topic or current issue. All WSG Practice Group members can easily access forum discussions without having to travel, contribute in a meaningful manner, and follow the discussion in real time as it develops. Similarly, sending a message through the messaging tool can instantly connect you to individuals who share the same interests. Messages can be sent to the entire practice group or you can narrow your conversation and select as few group members as you wish.
  • Upload articles of interest. Uploading an article is a great way to draw attention and drive conversation around practice areas and interests most important to you and your firm. Include a paragraph or two about why you think the information is relevant or add a comment about "how I see it".
  • Write and post to a WSG group blog. Writing a practice group blog is a great way to highlight and promote specialized knowledge and experience in order to create thought-leadership and global recognition. These posts are automatically distributed to WSG members of the group to further engagement and posted on the collective Practice Group blog. More importantly, a blog can be read by existing and prospective clients and partners, allowing them to develop an intimate level of trust in you.

For more information on joining or boosting your involvement in one of WSG's practice or industry groups, please contact us at [email protected].

WSG Reports: GC Magazine's In-House Technology in Europe Special Edition

WSG in partnership with The Legal 500's GC Magazine, have published new survey results that provide insight on trending in-house legal sector technologies and how European general counsel leaders are adapting to the changes. The special edition includes these detailed survey results, and feature articles with general counsel and other technology industry experts.

GC Insights


WSG Reports: 2019 Member Activity Statistics

Illustrating once again we can go farther together, WSG releases recent statistics that showcase true value. Check out some of our favorite numbers and best successes.

Dataadmin dashboard



WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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