Practice Expertise

  • Intellectual Property
  • Copyright Counseling and Litigation
  • Licensing, Technology Transfer and ...
  • Intellectual Property and Technology ...

Areas of Practice

  • Copyright Counseling and Litigation
  • Intellectual Property
  • Intellectual Property and Technology ...
  • Licensing, Technology Transfer and ...
  • AI and Emerging Technologies
  • AI, Metaverse, and Emerging Technologies
  • Colleges and Universities
  • Hospitality
  • Litigation
  • Retail and Consumer Products
  • Trademark – Non-Contentious
  • Trademark Counseling and Litigation
  • Trademark Proceedings
  • View More

Profile

Jonathan has more than 40 years of experience working on litigation, licensing, and counseling matters in copyright, trademark, unfair competition, and right of publicity law, particularly for clients in the entertainment industry. A major aspect of his practice involves the protection, defense, enforcement, licensing, and exploitation of rights vested in fictional and animated characters. He also possesses a breadth of knowledge regarding name, image, and likeness (NIL) statutes, as well as the application of intellectual property law—particularly copyright—to artificial intelligence (AI). According to Legal 500, Jon “is a superb trademark and copyright litigator” with “excellent insights” who “is sensitive to his clients’ needs and highly commercial in his approach” (2024). And World Trademark Review 1000 has called him “a leading litigant, counsellor and licensing maven for clients in the entertainment industry” (2024) and highlighted his specific experience “in protecting rights related to fictional characters” (2016).

Jonathan has handled complex IP issues concerning such characters and properties as Spider-Man, X-Men, Superman, Batman, Barbie, Peanuts, Strawberry Shortcake, Babar the Elephant, Teenage Mutant Ninja Turtles, Teletubbies, The Berenstain Bears, Inspector Gadget, Franklin The Turtle, Raggedy Ann and Andy, Mr. Bill, and The Woodstock Festivals. His work includes advising on trademark and copyright matters both in the context of traditional goods and services and in the form of non-fungible tokens (NFTs), as well as for use in the metaverse.

Jonathan also represents the estates of well-known entertainers, authors, and artists. He has handled copyright, right of publicity, NIL, and trademark matters for such estates as Joseph Campbell, Mary McCarthy, Diane Arbus, Richard Avedon, Rube Goldberg, W.C. Fields, and Abbott & Costello. In 2014, he served as an advisor to the New Jersey State Senate in connection with Senate Bill No. S2212 (The Commercial Identity Protect Act).

For many years, Jonathan served as a member of the Advisory Board of Bloomberg BNA’s Patent, Trademark, and Copyright Journal. He is currently on the Advisory Board of The Licensing Journal. He has written on copyright, trademark, and publicity law topics, and lectured for such organizations as The National Academy of Television Arts and Sciences, Columbia University School of Law, Columbia University School of Fine Arts, New York Film Academy, The New School for Social Research, Volunteer Lawyers for the Arts, and the Institute for International Research. He has taught entertainment licensing as an adjunct professor at New York Law School and been interviewed by such prominent media outlets as The New York Times, Dateline NBC, and New York Newsday. He was a regular commentator on copyright and trademark law topics for the NPR radio program “Soundcheck.”

Bar Admissions

    Education
    JD, Stanford Law School, 1980

    BA, Haverford College, magna cum laude, Phi Beta Kappa, 1977

    Areas of Practice

    • Copyright Counseling and Litigation
    • Intellectual Property
    • Intellectual Property and Technology Transactions
    • Licensing, Technology Transfer and Monetization
    • AI and Emerging Technologies
    • AI, Metaverse, and Emerging Technologies
    • Colleges and Universities
    • Hospitality
    • Litigation
    • Retail and Consumer Products
    • Trademark – Non-Contentious
    • Trademark Counseling and Litigation
    • Trademark Proceedings

    Professional Career



    Articles

    • Right of Publicity 2015, Getting the Deal Through
    • Jonathan Reichman and Jeremy King (Hunton Andrews Kurth): ‘Warhol Foundation v. Goldsmith is an opportunity for US Supreme Court to clarify fair use’, Creative Industries News
    • StarrAI Night: AI Art and the Necessary Changes in the Copyright Law, IPWatchdog
    • The Essential Guide to Entertainment Law: Dealmaking and IP Law
    • Inside the Arguments in ‘Raging Bull’ Copyright Case
    • Intellectual Property Law at a Glance, Part 1: Trademark Myths Debunked, American Bar Association’s Business Law Today
    • Intellectual Property Law at a Glance, Part 3: Patent Myths Debunked, American Bar Association’s Business Law Today
    • Intellectual Property Law at a Glance, Part 2: Copyright Myths Debunked, American Bar Association’s Business Law Today
    • Supreme Court Endorses International Copyright Arbitrage
    • IP Issues to Watch in 2013
    • Give Me a ©!: Supreme Court Holds that Copyright Protects Decorative Elements of Useful Articles

    Blogs

    Privacy and Information Security Law Blog

    Global privacy and cybersecurity law updates and analysis. Computerworld magazine has named Hunton & Williams the top firm for privacy for the fourth consecutive year based on a survey of more than 4,000 corporate privacy professionals. In addition, Chambers and Partners rated Hunton & Williams the top Privacy and Data Security practice in its Chambers Global, Chambers USA and Chambers UK guides, noting that the firm “is highly regarded for the strength of its excellent team.”

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