Practice Expertise

  • Consumer Law and Advertisement

Areas of Practice

  • Consumer Law and Advertisement
  • Consumer Law and Advertising

WSG Practice Industries


His practice focuses on consumer and advertising legislation, including digital marketing, product safety, recalls, adhesion contracts and e-commerce platforms. Additionally, his general practice includes the representation and defense of companies before actions to protect collective or diffuse and individual interest, as well as the exercise of faculties and attributions of the National Consumer Service (SERNAC), such as inspection procedures, information requirements, summons to legal representatives and/or officials, collective voluntary procedures, claim procedures, among others. Likewise, his practice includes the analysis of advertising campaigns, signage and labeling of products, as well as the presentation and defense of ethical claims, appeals and motions for contempt before the Self-Regulation and Advertising Ethics Council (CONAR) and the Advertising Ethics Tribunal.

Bar Admissions
Chile (2018).


  • Law, Universidad de Chile (Summa Cum Laude).
  • Degree Expert Advisor for Business and People in Consumer Law, Universidad Católica de Chile (best student of the promotion) (2019).
  • Degree in Tort Liability, Universidad Católica de Valparaíso (2020).
  • Course Udpate in Consumer Law: Current problems and perspectives, Universidad de Chile (2020).
  • Master’s Degree in Economy and Consumer Law, Universidad de Castilla-La Mancha, Spain (2022).

Areas of Practice

  • Consumer Law and Advertisement
  • Consumer Law and Advertising

Professional Career

Significant Accomplishments
  • Recognized in Consumer and Advertising Law, The Legal 500.

Professional Activities and Experience
  • Academic expert in Consumer Law on the Board of the Competitive Fund of Consumer Associations, appointed by Director of the National Consumer Service - SERNAC (since 2023).
  • Professor of Consumer Law, Universidad Central de Chile (since 2023).
  • Executive Coordinator of the Degree in Consumer Law, Universidad de Chile (since 2022).
  • Teaching Assistant of Consumer Law, Universidad de Chile (since 2021).
  • Teaching Assistant of Civil Law, Universidad de Chile (since 2014).


  • Co-author of the article "Compliance plans in the Consumer Protection Law", GPS Consumo. Professional Guide, Tirant lo Blanch (2022).
  • Co-author of the article "About the terms and conditions in electronic contracting based on the imbalance in the rights and obligations of the parties", Revista Chilena de Derecho Privado, Fernando Fueyo Laneri Foundation (2022).
  • Co- author of the book "The Law of Advertising in Chile", Tirant lo Blanch (2021).
  • Author of the article “Disputes of a private nature between suppliers that the Consumer Law cannot and should not settle”, Revista de Derecho, Universidad Católica de Valparaíso (2020).
  • Author of the article "Three issues of Law No. 19,496 in a single case: the applicability to micro and small companies; the independence of infringement action from the compensation action and the expiration period of the legal warranty", Revista Chilena de Derecho Privado, Fernando Fueyo Laneri Foundation (2020).
  • Author of the article “Commentary to two erratic rulings that have granted the compensation for moral damages in class actions. A prelude to its standardization, amount and determination of the payable "common minimum amount" in virtue of Law No. 21,081?”, Revista de Derecho y Consumo, Fernando Fueyo Laneri Foundation (2019).

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