Guilherme Potenza represents Brazilian and foreign clients in the M&A, Private Equity and Venture Capital areas. He joined Veirano in 2004 and has assisted several clients with deals in the technology, life sciences, financial, agribusiness and biofuels industries.

He leads the Venture Capital practice of the firm in São Paulo being one of the most active dealmakers in the industry. Guilherme represents corporate clients such as InovaBRA, AES, Ambev, Inseed, Antera, Chromo, Omidyar as well as several startups and tech giants.

Guilherme worked for a year as a foreign associate at Fenwick & West, LLP, a Silicon Valley-based law firm recognized internationally as the leading firm in the technology industry, focusing on M&A (buy side and sell-side), Venture Capital and startups. He represented clients such as Facebook, GoPro, Synaptics Inc., Solta Medical, Rhythm NewMedia, Caring.com, D2S, Omniata, among others.

ACADEMIC ACTIVITIES
• Lecturer, course “Mergers and Acquisitions”, Training Company, São Paulo, 2011 - 2012
• Teaching Assistant to Professor Luiz Fernando Martins Kuyven, course “International Business Contracts, Fundação Getúlio Vargas – Escola de Direito de São Paulo (GV-Law), 2011
PROFESSIONAL ASSOCIATIONS
• Instituto Brasileiro de Governança Corporativa (IBGC), former officer
• Private Equity e Venture Capital Brazilian Association (ABVCAP), São Paulo
ARTICLES AND PUBLICATIONS
• "O Processo De M&A De Startups Investidas Por Fundos De Venture Capital" [The M&A process of startups invested by Venture Capital funds] in Direito das Startups Volume II, Editora Juruá, 2017
• "Regulando a inovação: o crowdfunding e o empreendedorismo brasileiro" [Regulating Innovation: Crowdfunding and Brazilian Entrepreneurship], in 15 REVISTA DE DIREITO EMPRESARIAL [BUSINESS LAW REVIEW] 69, 2016
• Investimentos Venture Capital e Private Equity: Considerações Práticas e Jurídicas in Finanças Corporativas [Venture Capital and Private Equity Investments: Legal and Practical remarks in Corporate Finance, Editora Atlas, 2015
• "The Economic Aspects of the Term Sheet: The Price”, co-author, Endeavour Brasil, March 2014
• "Mergers and Acquisitions. The Legal Instrument for the Acquisition of Companies: a Foreign Acquirer’s Perspective”, Editora Almedina, 2013
• “CVM’s Instruction No. 487: New Rules on Tender Offers in Brazil” co-author, International Bar Association’s Annual Conference’s Newsletter, November 2011
• “A boa-fé objetiva nos contratos de M&A”, co-author, Brazilian magazine Capital Aberto, October 2011
• “Novas Regras para Ofertas Públicas de Aquisição de Ações” co-author, Brazilian magazine Capital Aberto, February 2011
• “Cláusulas de declarações e garantias", co-author, Brazilian magazine Revista Capital Aberto, March 2010
• “Insider Trading”, Brazilian magazine Revista Capital Aberto, December 2009
• “La Globalizzazione della giustizia alternative” co-author, Italian newspaper Giustizia Alternativa, September 2009
• “International Mediation Legislations and the Practical Use”, Co-author, website of Bridge Mediation LLC, April 2009
• "As práticas de Governança Corporativa e o uso de derivativos”, Co-Author, Gazeta Mercantil newspaper, December 2008
• “Mediation and Culture”, newsletter Alternative Dispute Resolution Newsletter of Washington College of Law, Issue 4, Fall 2006
• “Legislación Bancária Latinoamericana – Brasil”, Co-author, website of the Latin-American banks’ federation (FELABAN), October 2005
ADMISSIONS
• Brazilian Bar Association (OAB) – São Paulo
EDUCATION
• LL.M in Corporate Governance and Practice, Stanford Law School (SLS), Stanford, CA, 2013
• LL.M, Instituto de Ensino e Pesquisa (Insper), São Paulo, 2009
• LL.B, Universidade de São Paulo (USP), 2006
RECOGNITIONS
• Análise Advocacia 500 - Sugar and ethanol industry - Leading lawyers -- 2011

Bar Admissions
Brazilian Institute for Corporate Governance РIBGC; Association of International Petroleum Negotiators (AIPN); Member of the Brazilian Bar Association, Chapter of the State of Ṣo Paulo (OAB/SP).

Education
• LL.M in Corporate Governance and Practice, Stanford Law School (SLS), Stanford, CA, 2013
• LL.M, Instituto de Ensino e Pesquisa (Insper), São Paulo, 2009
• LL.B, Universidade de São Paulo (USP), 2006

Professional Associations

• American Bar Association
• International Bar Association
  

Professional Activities and Experience
Secondee at the Brazilian subsidiary of British Petroleum.

ARTICLES AND PUBLICATIONS
• "O Processo De M&A De Startups Investidas Por Fundos De Venture Capital" [The M&A process of startups invested by Venture Capital funds] in Direito das Startups Volume II, Editora Juruá, 2017
• "Regulando a inovação: o crowdfunding e o empreendedorismo brasileiro" [Regulating Innovation: Crowdfunding and Brazilian Entrepreneurship], in 15 REVISTA DE DIREITO EMPRESARIAL [BUSINESS LAW REVIEW] 69, 2016
• Investimentos Venture Capital e Private Equity: Considerações Práticas e Jurídicas in Finanças Corporativas [Venture Capital and Private Equity Investments: Legal and Practical remarks in Corporate Finance, Editora Atlas, 2015
• "The Economic Aspects of the Term Sheet: The Price”, co-author, Endeavour Brasil, March 2014
• "Mergers and Acquisitions. The Legal Instrument for the Acquisition of Companies: a Foreign Acquirer’s Perspective”, Editora Almedina, 2013
• “CVM’s Instruction No. 487: New Rules on Tender Offers in Brazil” co-author, International Bar Association’s Annual Conference’s Newsletter, November 2011
• “A boa-fé objetiva nos contratos de M&A”, co-author, Brazilian magazine Capital Aberto, October 2011
• “Novas Regras para Ofertas Públicas de Aquisição de Ações” co-author, Brazilian magazine Capital Aberto, February 2011
• “Cláusulas de declarações e garantias", co-author, Brazilian magazine Revista Capital Aberto, March 2010
• “Insider Trading”, Brazilian magazine Revista Capital Aberto, December 2009
• “La Globalizzazione della giustizia alternative” co-author, Italian newspaper Giustizia Alternativa, September 2009
• “International Mediation Legislations and the Practical Use”, Co-author, website of Bridge Mediation LLC, April 2009
• "As práticas de Governança Corporativa e o uso de derivativos”, Co-Author, Gazeta Mercantil newspaper, December 2008
• “Mediation and Culture”, newsletter Alternative Dispute Resolution Newsletter of Washington College of Law, Issue 4, Fall 2006
• “Legislación Bancária Latinoamericana – Brasil”, Co-author, website of the Latin-American banks’ federation (FELABAN), October 2005