Practice Expertise

  • Franchise
  • Automotive
  • Commercial Contracts
  • Export Control and Trade Sanctions
  • Franchising and Global Expansion
  • View More

Areas of Practice

  • Franchise
  • Automotive
  • Commercial Contracts
  • Export Control and Trade Sanctions
  • Franchising and Global Expansion
  • Corporate Criminal Law
  • Defence and National Security
  • View More

WSG Practice Industries

WSG Leadership

  • Automotive Group - Member
  • WSG Coronavirus Task Force Group - Member

Profile

Jacob is head of Plesner's Commercial, Franchise, and International Trade team. He has been involved in a wide range of projects and matters concerning international trade, trade compliance, international distribution, global franchise expansions, supply chain, warehousing and logistics, manufacturing, sourcing, licensing, and cross-border joint ventures.

He has extensive experience within the field of franchising and licensing, including the drafting and negotiation of franchise agreements and licensing agreements, global franchise expansions, and international franchise expansions into Denmark and the Nordics, as well as the particular EU competition law rules on franchising.

Jacob advises a broad range of large national, multi-national, and international companies within various industries and sectors in both Denmark and internationally. He advises international companies on export control, trade sanctions, and trade compliance programs, and he helps such companies assess and address compliance risks in relation to export control and trade sanctions.

The automotive industry has for many years been one of Jacob's special areas of expertise, and he has in-depth knowledge of this industry. Jacob works for car factories, factory-owned and private car importers, banks, and financing companies.

Jacob has a Master's degree in Law from the University of Copenhagen. He serves on the International Franchising Committee of the International Bar Association (IBA), and he is also a member of EuroFranchise Lawyers, a group of Europe’s leading franchise lawyers.

The International Distribution Institute has designated Jacob as a country expert regarding franchising in Denmark. He is also a member of the ABA's (American Bar Association) Forum on Franchising.

In addition, Jacob has contributed to a number of international publications on franchising. Jacob is also the author of Karnov Online, in relation to the Commercial Agents Act.

A majority of the matters in which Jacob is involved benefit from a team approach and firm project leadership. He and the team maintain a sharp focus on comprehending the clients' businesses and integrating this understanding into the legal work they deliver.

Plesner's Commercial, Franchise, and International Trade team manages complex projects and issues for national, multi-national, and international companies in various industries and sectors, including manufacturing, sourcing, supplying, selling, and distributing their products, services, and technologies around the world.

Bar Admissions
Danish Association for Corporate Law

Education
2005 Admitted to the bar

2005-2006 External lecturer in intellectual property law and marketing law, Aarhus University2002 Master of Laws, University of Copenhagen

Areas of Practice

  • Franchise
  • Automotive
  • Commercial Contracts
  • Export Control and Trade Sanctions
  • Franchising and Global Expansion
  • Corporate Criminal Law
  • Defence and National Security

Professional Career


Professional Activities and Experience
Accolades
  • 2020 2021 2022 Legal 500
  • 2022 WWL Franchise
  • 2021 WWL Franchise
  • 2020 WWL Franchise
  • 2019 WWL Franchise
  • 2018 WWL Franchise
  • 2017 Legal 500
  • 2017 WWL Franchise
  • 2016 Legal 500


Articles

Additional Articles

"Beskyttelse af virksomhedsnavne" (Protection of company names), Nyt Juridisk Forlag, 2003



"Selskabsnavne, binavne og brugspligt" (Company names, subsidiary names and use requirement), UfR (the Danish weekly law reports) 2005B.75


"Franchise 2014 in 30 jurisdictions worldwide", Law Business Research Ltd (Danish Chapter)

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