Practice Expertise

  • Senior Housing and Care
  • Health Care

Areas of Practice

  • Health Care
  • Senior Housing and Care


Joel represents a wide array of developers, owners, and operators of senior care communities, including, assisted living, continuing care, and congregate senior communities. He focuses on regulatory, licensure, and operational issues, resident issues, and risk management issues.

Joel has been a noted presenter at numerous conferences and seminars throughout the United States for senior care industry associations, legal organizations, and university academic programs. Joel's practical approach to issues and vast experience with senior care communities also make him a popular presenter at in-house training programs for multi-facility providers. Joel is a founding member of the California Assisted Living Association and has served on its Board of Directors since its inception in 1994.

Bar Admissions

  • California

J.D., University of California, Berkeley School of Law (1980)
B.A., Hampshire College (1976)

Areas of Practice

  • Health Care
  • Senior Housing and Care

Professional Career

Significant Accomplishments
Silverado Senior Living. Served as lead regulatory counsel in transaction with Welltower involving the sale of 20 dementia care communities as well as hospice and home health entities in four states.

Atria Senior Living. Led team that prepared comprehensive analysis of impact of health reform on Atria as a national assisted living operator and assisted client with relicensing 25 assisted living communities in California in connection with Atria’s transaction with Ventas.

Successfully assisted clients in appealing hundreds of RCFE licensing deficiencies with the California Department of Social Services.

Successfully resolved multiple license revocation actions against RCFEs resulting in limited probationary status.

Professional Associations
  • Bar Association of San Francisco, Member
  • Lawyers' Club of San Francisco, Member
  • California Assisted Living Association, Board of Directors
  • Argentum, Legal Committee Member
  • American Seniors Housing Association, Member

Professional Activities and Experience
  • Chambers and Partners USA, Health Care, Band 5 (20202021)
  • Martindale-Hubbell, AV® (2013)
  • San Francisco’s Top-Rated Lawyers (2012)
  • Northern California SuperLawyers, Health Care (20112017)


"What Makes an Effective Executive Director?," California Assisted Living Association News & Views (April 2022)
"Business Realities in the Age of COVID-19," Seniors Housing Business (June 2020)
"Protecting Employees on the Front Lines: Interim Cal/OSHA Guidance for Skilled Nursing and Long-Term Care Facilities," Labor & Employment + Senior Housing & Care Law Alert (April 2020)
"Top 5 Tips for Executive Directors," California Assisted Living Association News & Views (August 2017)
"This Is a Must Read . . . You Are About to be the Subject of a Class Action Lawsuit," Senior Housing Forum (July 2017)
"Special Issue Brief: Medical Marijuana in Seniors Housing and Senior Care Communities," American Seniors Housing Association (November 2017)
"Fair Housing Act Implications of 'Minority' Senior Communities," Senior Housing Forum (April 2016)
"A Path to Independence with Individual Service Plans," California Assisted Living Association News & Views (Winter 2016)
"Assisted Living Advocacy History - CALA's Impact on Resident Lives," California Assisted Living Association News & Views (Fall 2015)
"Is Your Social Media in Compliance With Federal Fair Housing Law?" Senior Housing & Care Law Alert (September 2015)
"High Levels of Care," California Assisted Living Association News and Views (Summer 2015)
"The Power Of Human Touch," California Assisted Living Association News and Views (Summer 2015)
"Revisiting Arbitration Agreements: Legal Trends and Practical Advice," American Seniors Housing Association Special Issue Brief (Spring 2015)
"Three Types of Health Care Surrogate Decision Makers," California Assisted Living Association News and Views (May 2014)
"Creating Realistic Expectations to Promote Satisfaction," California Assisted Living Association Magazine (December 2013)
"Meet the Board: Joel Goldman," California Assisted Living Association's Blog – The Hearth (September 2013)

"Antitrust Considerations For Senior Living Providers," American Seniors Housing Association Special Issues Brief (Summer 2013)
"Smooth Transitions: Move-ins from a Marketing & Clinical Perspective," California Assisted Living Association Quarterly Magazine (Spring 2012)
"Medications in RCFEs," California Assisted Living Association Bulletin (Spring 2011)
"Just the Facts, Ma'am: Realistic Expectations for Current and Future Residents," California Assisted Living Association Bulletin (Winter 2011)
"Medicinal Marijuana in Senior Living: Complying at the Community Level," Assisted Living Executive ALFA (May 2010)
"Handling Suspicious Behavior," California Assisted Living Association Bulletin (October 2009)
"Preventing Scams Aimed At Elders," California Assisted Living Association Bulletin (September 2009)
"Special Issue Brief: Pre-dispute Arbitration Agreements," American Seniors Housing Association (Summer 2009)
"Locking Rooms of Memory Care Clients," California Assisted Living Association Bulletin (December 2008)
"Arbitration Agreements," California Assisted Living Association Bulletin (November 2008)
"Moldy Green Oranges," California Assisted Living Association Bulletin (August 2008)
"Special Issue Brief: Resident Eviction—Managing the Challenges," American Seniors Housing Association (Summer 2007)
"Substitute Decision-Making: A Guide for Assisted Living Providers," Assisted Living Federation of America Special Report (June 2005)
"Legal Implications of Marketing Materials for Seniors Communities," Senior Housing Net (February 2005)
"Dealing with Problem Family Members," ALFA News (April 2004)
"How to Host a State Regulator," Contemporary Long Term Care (September 2000)

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