World-wise IP protection and enforcement

Lori Ruhly helps clients protect and enforce their intellectual property (IP) globally. Lori's targeted approach in counseling and leveraging IP rights focuses on the client's position within their industry and relative to their competitors. She also combats loss in value and business interference caused by counterfeits and trademark squatting. Lori’s experience in global portfolio management and cross-border enforcement extends to a variety of industries, including:

• Products for outdoor enthusiasts
• Medical device products
• Consumer product categories such as toys, bicycles, furniture and housewares
• Industrial and commercial products such as construction equipment, software in human resources and customer engagement industries, and electronic components
• Food, beverage, hospitality and restaurant sectors
• Service sectors such as professional sports, entertainment and personal care

Lori and her team invest the time to understand what matters most to clients. The legal approaches and solutions they deliver are always aligned with business purpose and client service expectations. From experience, she knows the right questions to ask and how to deliver clear and valuable answers.

Bar Admissions

• Wisconsin

Education

• Marquette University Law School (J.D., 2001)

• Northwestern University, Kellogg School of Management, Certificate, Quarles & Brady Leadership Program (2018)

• University of Wisconsin - Madison (B.A., 1996)

• "A Coordinated Global Approach: Customs Recordation and Border Protection Program"
• "Ahead of the Curve. A Look at Business & Legal Trends"
• Caution: Counterfeits on the Rise During Coronavirus Outbreak
• China Amends Trademark Law to Curb Trademark Squatting
• Finding Allies In The Fight Against Counterfeits
• Impacts of U.S. - China Trade War on Anti-Counterfeiting and IP Protection
• New Rule Requires Licensed U.S. Attorney for Non-U.S. Trademark Transactions and Proceedings
• Prevent IP Risks When Terminating Suppliers during U.S.-China Trade War
• Trademark Infringement Litigation: Willfulness No Longer Necessary for Award of Profits
• U.S. Supreme Court Finds Certain “Generic.com” Marks Capable of Trademark Protection
• “How Does Counterfeiting Affect Business?”
• “Preparing For Battle: IP Considerations During Trade War”
• “Recent Updates in U.S. Trademark Prosecution”
• “Trademark Protection & Enforcement Strategies in China”
• 美国商标法新规要求美国执业律师代理非美籍申请人和商标程序当事人

Seminar

• Business Law Training | Anti-Counterfeiting and Brand Protection Strategies for China
• Fakes Are For Real! Developing and Implementing a Global Anti-Counterfeiting Strategy
• I Have Better Ways to Spend My IP Legal Budget (and other reflections on managing global trademark portfolios)
• IP Practice in China Committee - BRIC Border Battles - What you Need to Know About Customs Enforcement in BRIC Jurisdictions
• Myths and the Reality of Enforcing and Commercializing IP in China
• Panel 8 - Regulation of Positional Trademarks by the BPTO