Partner - Trademark Agent

Sylvain Pierrard is a lawyer and trademark agent in the firm’s Business law and the Intellectual Property groups. His practice focuses on corporate law, transactional law and intellectual property.

Education

• Trademark Agent, 2019
• LL.B., Université Laval, 2014 (registration on the Dean's Honor Roll)
• Master's in business law, Université Jean Moulin Lyon III (France), course taken at the Université Laval during an exchange program, 2012
• Licenciate in law, Université Jean Moulin Lyon III (France), 2011
• D.U.T. Carrières Juridiques, Université Jean Moulin Lyon III (France), 2010

Significant Accomplishments

As part of his intellectual property practice, Mr. Pierrard is regularly called upon to provide legal advice and to draft and negotiate intellectual property agreements for a variety of clients. He also works in trademark registration processes and in expungement and opposition proceedings before the Trademarks Opposition Board.

Mr. Pierrard also assists numerous companies in corporate, commercial and transactional law. In this capacity, he assists his clients in drafting and negotiating various commercial agreements, as well as in corporate reorganizations and share and asset purchase/sale transactions for companies in the manufacturing, entertainment and technology sectors.

Part of the practice of Mr. Pierrard is devoted to preparing promotional contest rules and documents.

Professional and community activities

• Member of the Regroupement des praticiens du droit des marques de commerce
• Member of the Chambre de commerce française au Canada, Québec division
• Member of the Jeune Chambre de commerce de Québec

Publications

• S. Pierrard (collaboration), chapter « Le droit d’auteur », in S. Lemay, Guide pratique de la propriété intellectuelle, LexisNexis Canada, December 20, 2018
• S. Pierrard and C. Fauchon, "Commentary on the Cedrom SNI inc. v. La Dose pro inc. decision – L’exception permettant l’utilisation d’une œuvre protégée par droit d’auteur à des fins de communication de nouvelles"  [The exception that allows the reproduction of a copyright-protected work for the purposes of news dissemination], Éditions Yvon Blais, 2017
• S. Pierrard et S. Lemay, "Les marques de commerce descriptives", Développements récents en propriété intellectuelle Service de la formation continue du Barreau du Québec, volume 421 [Descriptive Trademarks, Recent Developments in Intellectual Property in the Continuing Education Service of the Barreau du Québec], Éditions Yvon Blais, 2016

Conferences

• Speaker for Québec International: “Legal aspects of digital transformation: What to do before, during and after a cyber incident”, March 17, 2022 
• Speaker for Québec International: “Aspects juridiques de la transformation numérique – Valorisation et protection de votre propriété intellectuelle,” February 24, 2022
• Speaker for the Trademark Practitioners’ Group: “La confusion en matière de marques de commerce : quelques considérations pratiques” in partnership with examiners from the Canadian Intellectual Property Office, November 25, 2021
• Training in intellectual property for students of the law degree from Université Laval : " Introduction au droit des dessins industriels ", course DRT-2305 - Patent and trademark law, Quebec city, February 10, 2020
• Speaker for the l’Association du Barreau Canadien : " Intelligence artificielle : Gestion du changement et de l’innovation dans un milieu professionnel ", New trends in the legal environment - annual training day of ABC-Québec et SOQUIJ, Montreal, October 31, 2019
• Speaker for the Groupe Les Affaires: "Ethics: What are the impacts of the development of a discriminatory artificial intelligence system? ", Quebec City, December 6, 2018
• Speaker for the Groupe Les Affaires: "Open innovation: intellectual property models to be reinvented? ", Montreal, September 18, 2018
• Provided training on Intellectual Property to students of the l’École d’entrepreneuriat de Québec, Quebec City, October 2016 to February 2018
• Speaker for the Table de concertation de l’industrie du cinéma et de la télévision de la Capitale-Nationale : “Introduction au droit d’auteur [Introduction to copyright]”, Quebec City, November 2017
• Speaker for the Salon Carrière Formation : “Une carrière en entrepreneuriat c’est facile? Oui, lorsqu’on est bien conseillé!” [Is a career in entrepreneurship easy? With the proper advice, yes!”, Quebec City, 2016

Professional Associations
Member of the Canadian Bar Association
Member of the Chambre de commerce française au Canada, Quebec division