Member Article

Since not only individual people, but also the overall project, are being present­ed, online presentation can be divided into two main parts. First is the management of personal social media. Avoid any dis­respectful or offensive discourse, as well as any ambiguous posts and photos. Or as a minimum , do not display them publicly.

Secondly, visual communication is ab­solutely crucial to protect the name of a reliable project. The design and structure of whitepaper , the content of a website and competence with social media networks should no longer be seen only as tools for major players in business. Even the small­est projects (especially ones that promote new types of technologies) must have these
features.

Simply put, internet use is wider than ever before and can be used as a respect­ able source of information. It sounds per­fectly reasonable, but unfortunately not everyone working with these projects fully applies these principles.

All in all, it is not difficult to improve communication for an ICO project. The method, which is definitely not rocket sci­ence, can lead you straight to success. The essential values to focus on being reliabil­ity, clarity and content.

Even if the task of fixing communica­tion seems a bit complicated for a particu­lar project, do not leave it too late. Talk to communication professionals in this field, explain your vision and achieve wonderful results together.

Would you enjoy driving on a bumpy highway without any traffic signs, lanes or access limitations? Or would a smooth and well marked high-speed expressway seem like a better idea? 

Protection Regulation (GDPR) promises free, yet cont rolled, flow of personal data, just like you get on a well-surfaced road with good infrastructure. Without a doubt, the GDPR aims to be the most advanced regulation in the world. The open question is whether it will kill or heal startups.

What is it?

The GDPR is a legal act in the European Union that will be enforced from 25 May 2018. Since it is a regulation, it is immediately and directly binding throughout the European Union as law. It defines the pre­cautions that companies must take when handling data and grants very broad rights to data subjects, including the famous right to be forgotten. The GDPR is best-known for its extremely high penalties for per­sonal data protection violations: up to 20 million euros or 4% of the total worldwide annual turnover, whichever is higher.

A very important aspect of the GDPR is that it is binding not only on companies established and operating in the EU, but on any company that provides services and goods to customers in the EU. This means that packing up and moving to the US (or anywhere else) will not help if you are tar­geting EU customers.

A second aspect is that the GDPR de­ fines personal data extremely broadly. Data is not just a person's name and address, but any information that may be used in isolation or together with other informa­tion to identify a particular person. This may include, for instance: email address, photo, health information, username, IP address, number of children, race, political beliefs, etc.

https://www.cobalt.legal/files/bundleNewsPost/3249/Anna_GDPR_Startups_Co_Issue11_2018.pdf