DORDA Advises "Too Good To Go" on its Market Entry in Austria
September, 2019 - Vienna, Austria
The DORDA Digital Industries Group headed by Axel Anderl advised the Danish Tech StartUp Too Good To Go (TGTG) on the launch of its operations in Austria. Too Good To Go offers a sustainable solution against the waste of food. The TGTG App allows businesses such as bakeries, restaurants, cafés, hotels and supermarkets to sell surplus food to self-collecting customers at a substantially reduced price.
The DORDA team provided TGTG with comprehensive advice on its market entry - including the review and adaptation of its business concept and respective requirements under Austrian law, in particularly taking into account aspects of consumer protection and food law as well as data protection law, the subsequent adaptation of the contractual documents on the customer and supplier side as well as for the app; furthermore the establishment of the local company, the clarification and implementation of tax and regulatory issues as well as the drafting of all labour law contracts. DORDA’s Digital Industries Group has once again distinguished itself in a case where all legal aspects of digital business models were covered by a single team.
Axel Anderl on TGTG's successful market entry: "We are delighted that Too Good To Go with its sustainable and valuable concept can now also be launched in Austria. The DORDA Digital Industries Group was able to contribute its comprehensive expertise and interdisciplinary approach, as the issues of this special start-up required legal expertise from widely differing areas such as IT law, corporate law, labour law and tax law.”
Too Good To Go was founded in 2015 and is now active in 12 countries. The company works with more than 27,000 partner companies worldwide, which sell food surpluses at reduced prices via the App. The app is now also available in Austrian app stores and starts with 28,000 registered app users. Partner companies that have been present in Austria from the very beginning include CupCakes Vienna, Dean&David, Adamah, Das Ulrich and various organic shops. Since the beginning of 2016, 19.7 million meals have been saved worldwide, equivalent to over 50,000 tons of CO2 saved.
The DORDA team was led by managing partner, head of the IT, IP and data protection practice, and head of the Digital Industries Group Axel Anderl. He was supported by Alexandra Ciarnau (associate IT/IP and data protection, DIG), Thomas Angermair (partner, employment law), Lisa Kulmer (senior associate, employment law), Julia Berent (senior associate, corporate law), Paul Doralt (partner, tax law), Christian Schöller (senior associate. banking law, DIG) and Dominik Widl (associate, food law).
