Asters' and Tabletochki Fund's DobroRun raised over UAH 1 million to fight children's cancer
November, 2020 - Kyiv, Ukraine
On the eve of its 25th anniversary Asters jointly with Tabletochki Fund initiated DobroRun ("dobro" means "goodness" in Ukrainian) charity race. DobroRun's principal feature was in its broad inclusivity: anybody could participate at any place and time worldwide.
DobroRun united over 1,260 individual participants from 21 Ukrainian regions (from Transcarpathia in the west to Lugansk in the east) and 16 countries (Austria, Belarus, Belgium, Canada, Czechia, Denmark, Estonia, Georgia, Germany, Italy, Kazakhstan, Latvia, Slovakia, Slovenia, the United Kingdom, and the United States).
Notably, DobroRun involved both individual and corporate participants including teams of AB Soft, Blood Agents NGO, AgileEngine, Be-It Health, Bosch Ukraine, Dentsu Ukraine, Dobrobut, Foodex24, Integrites, McCann Kyiv, Redhead Family Corporation, Rehau, Selih in partnerji (Slovenia). The largest corporate donation was made by the Snapchat Ukraine team.
Overall, DobroRun helped raising over UAH 1.1 million contributed to the Tabletochki Charity Fund for purchasing vitally important medicines for Ukrainian children fighting cancer.
"DobroRun united over a thousand Good Samaritans from Ukraine and many other countries for a noble mission", – comments Asters Senior Partner Armen Khachaturyan. "We are grateful to all who shared with us these precious moments of involvement expressing faith, hope, and love to those who mostly need them. Special thanks to the information and organizational partners and volunteers who enthusiastically worked to make it a success and to the entire Asters team for the strong support and activism".
"We thank a lot our long-term pro bono adviser Asters, who dedicated their birthday to Ukrainian children and created a fantastic event - a good and fun charitable race for everybody to join", – says Svitlana Pugach, Strategic Partnership Director at Tabletochki Charity Fund. "In addition to raising funds to purchase medicines for children in need, such large-scale and engaging projects as DobroRun draw attention to the cause of fighting childhood cancer and contribute to developing the charity culture in Ukraine".
