Heuking Advises Russmedia Equity Partners on Acquisition of Stake in ICONY

March, 2021 - Germany

Heuking Kühn Lüer Wojtek and a team led by Alexander Weber legally advised Russmedia Equity Partners on the acquisition of a stake in white label dating provider ICONY GmbH.

ICONY GmbH operates the ICONY network, which gives companies the opportunity to offer dating or matchmaking services under their own brand and/or domain. Numerous media companies and domains are using this network. ICONY was formed from the metropolis.de and flirt.de community platforms. The ICONY network has over 2.5 million registered users.

Russmedia Equity Partners is a Liechtenstein-based investment company and a member of Russmedia Group, an internationally operating media company based in Austria. Russmedia Equity Partners invests in online marketplaces, aggregators, and SaaS solutions in Europe, acting as a financial and strategic investor. Russmedia Equity Partners’ portfolio currently comprises 24 platforms in six European countries, including tourism platform Bergex, ski rental portal ALPINRESORTS.com, RV portal PaulCamper, and rental portal Erento.com.

Counsel to Russmedia Equity Partners:
Heuking Kühn Lüer Wojtek

Alexander Weber, LL.M. (Lead)
Dr. Katharina Prasuhn (M&A)
Roman Ettl-Steger, LL.M. (Corporate)
Dr. Thomas Jansen (IP/IT)
Peter M. Schäffler (Tax)
Kerstin Deiters, LL.M. (Employment)
Dr. Reinhard Siegert
Dr. Ruth Schneider (both Antitrust)

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