Shoosmiths advises on sale of Operatix to create a global leader in sales acceleration services for the B2B technology ecosystem
August, 2023 - Milton Keynes, England
Law firm Shoosmiths has advised the shareholders of Operatix, Ltd. and Operatix, Inc. (together, ‘Operatix’) on their sale of Operatix to US-based memoryBlue, a sales development consulting firm that specialises in helping technology companies accelerate new business growth.
The strategic merger unifies two market leaders in the outsourced sales development industry in order to provide a global solution to customers.
Operatix provides outsourced sales development services to high-growth technology companies. Its sales professionals work alongside customers’ internal sales teams to focus on pipeline generation. Using a tailored, collaborative, and multi-touch approach that leverages the latest sales technology, they identify, contact, and qualify prospective customers in order to help generate qualified leads and increase sales. Operatix also offers an outsourced marketing solution to help drive qualified new business leads for clients.
Immediately following close, Operatix will operate as a memoryBlue company. Operatix’s US presence will integrate with memoryBlue’s operations while Operatix’s EMEA and APAC businesses will continue to operate as a separate business unit and brand under the memoryBlue umbrella with minimal disruption to current client operations.
Aurelien Mottier and Rob Westell, Operatix’s co-founders and CEO and COO, respectively, will take leadership roles within the combined company alongside memoryBlue’s existing management team, led by Chris Corcoran and Marc Gonyea, both Managing Partners and co-founders.
The transaction included the sale of both a UK and US company, with Shoosmiths’ specialist teams working with the client’s US counsel, Phillips Lytle, to provide a seamless service. This latest deal continues Shoosmiths’ busy roster of supporting clients with complex high value cross-border and international transactions.
The Shoosmiths team advising on the deal include head of the firm’s corporate division Stephen Porter, legal director Jen Paton and associate Morgan Trigg. The firm also advised on incentives matters, led by tax partner and head of Shoosmiths’ incentives practice Dan Sharman and associate Marie Mann.
Stephen Porter, partner and head of Shoosmiths’ corporate division, said: “Activity levels in the corporate transaction space remain strong as we continue advising both UK and international businesses on achieving strategic goals within a highly complex and high profile arena. The work with Operatix highlights the firm’s deep-rooted experience in supporting technology sector deals, enabling our clients to make informed commercial decisions as a result of our specialist team’s support.”
Shoosmiths is recognised as the most active law firm advising on corporate transactions across the UK (Experian, 2022). Throughout last year the team advised on over 400 deals, with an aggregate deal value of £5bn, spanning private equity, mergers and acquisitions (M&A) and venture capital – many with a strong cross-border element.
