Beccar Varela renews its look
August, 2017 - Buenos Aires, Argentina
Buenos Aires, August 16th 2017. Beccar Varela turned 120 years old on July 8th. The firm members will celebrate this anniversary by renewing their brand. Horacio E. Beccar Varela, Managing Partner, noted “Beccar Varela is an innovation leader, and these changes demonstrate that we are always prepared to grow.” He added he is particularly proud of the participation of the firm’s members in the process of creating the new image.
Name. From now on, the firm will be called Beccar Varela, the name mostly used by both its members and its clients. The firm’s business name (razón social) remains Estudio Beccar Varela.
Isologotype. Inspired by various activities in which the firm’s members shared ideas and proposals, the new isologotype maintains the traditional deep blue and serif style typography of the previous logo, while incorporating vibrant green shades and adopting a more square shape. For the first time, the firm incorporates an isologo, an abstract design with forward movement, pointing to the future, and blending in elements of a feather, wave and wing. The characteristics of each – knowledge, vitality and adaptability - are concepts highlighted by team members as representing Beccar Varela’s culture, tradition and innovation.
Website. As part of the firm’s continuous client service improvements, it will soon be launching a new, more modern, user-friendly website.
Offices. Both the firm’s headquarters in Buenos Aires city center and the branch in the northern suburbs will incorporate the colors of the new image in the decor and signage systems.
