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Eric T. Fingerhut

Eric T. Fingerhut



  • Copyright
  • Dental Service Organizations Group
  • Food & Beverage
  • Cannabis Law

WSG Practice Industries


D.C., U.S.A.

WSG Leadership

INTA Group
WSG Coronavirus Task Force Group

Eric T. Fingerhut is the Office Managing Member of Dykema's Washington, D.C. office and former leader of Dykema’s Trademark & Copyright Practice for 8 years. Ranked as a First Tier trademark lawyer in the World Trademark Review’s “WTR 1000,” he has practiced all aspects of global brand identity and reputation management for more than twenty-five years. His practice includes trademark, copyright, right of publicity, advertising, marketing, domain name and new media law. Throughout his career Mr. Fingerhut has registered and protected many of the world's best known brand names in the automotive, bicycle, clothing, food, hospitality and technology industries. The crux of Mr. Fingerhut’s practice includes clearance searches and opinions, global filing programs, designing and implementing trademark protection and enforcement programs, and managing global trademark portfolios. His litigation experience includes infringement, dilution, cybersquatting and unfair competition cases in U.S. district and appellate courts, oppositions and cancellations before the United States Trademark Trial and Appeal Board and domain name arbitration proceedings. Mr. Fingerhut also is adept in corporate-transactional work, having worked on audits, due diligence and licensing for many years as the lead IP member of a reputable emerging company practice.

Bar Admissions

District of Columbia, 1990


Benjamin N. Cardozo School of Law, J.D. Boston University, B.S.
Areas of Practice

Cannabis Law | Copyright | Dental Service Organizations Group | Food & Beverage | Intellectual Property | Intellectual Property & Intellectual Property Litigation | Intellectual Property Litigation | Litigation | Patent Prosecution | Portfolio Due Diligence | Trademark

Professional Career

Professional Associations

International Trademark Association; DC Bar Intellectual Property Law Section; Washington, DC Technology Council; Founding Member of Intellectual Property Constituency of Internet Corporation for Assigned Names and Numbers; Restaurant Association of Metropolitan Washington; CT Corsearch Client Advisory Board Member; Founder, International Cycling Law Association


12/10/2009 Not Your Grandfather's Trademark Law: How Social Media Has Changed Trademark Law into Brand Identity and Reputation Management, Corporation Service Company (CSC) Webinar, Washington, D.C.

9/21/09 Managing IP During a Financial Crunch,, INTA Trademark Administrators Conference, Chicago, IL

Professional Activities and Experience

IP law partner at Howrey LLP

Supreme Court Affirms Addition of .Com to Generic Term Renders Booking.com Registrable
Dykema, July 2020

In a decision contrary to current Patent and Trademark Office (“PTO”) rules, the United States Supreme Court has found the mark BOOKING.COM as a whole is not generic and that combining a generic term with “.com” does not necessarily result in a composite term that also is generic. Background Booking.com B.V. (“Booking.com”) sought to federally register the mark BOOKING.COM, and related variations, for travel services...

PTO Proposes U.S. Counsel Requirement for Foreign Domiciled Trademark Applicants And Registrants
Dykema, February 2019

Goal Is to Improve Accuracy and Reduce Potentially Invalid Registrations On February 14, 2019, the United States Patent and Trademark Office (PTO) issued aNotice of Proposed Rulemaking(“NPRM”) to require foreign domiciled trademark applicants and registrants to be represented by a licensed U.S. attorney at the PTO. The comment period on the NPRM is open until March 18, 2019...

Additional Articles

"Don't Ignore Brand Assets in a Bad Economy: Doing So Impoverishes Long-Term Legal Position and Goodwill," AdAge.com (August 4, 2009); "Protect Your Marks, Even in Tough Times," The World Intellectual Property Review 2009 (May 2009); "Best Brand Practices," IAM Magazine (May, June 2009); "Cross-Border IP in Business Transaction Handbook 2009/2010," Practical Law Company (March 2009/2010); "Managing Brands in a Down Economy: A Discussion for Management," Brands in the Boardroom 2009 (May 2009); "Good Name; Bad Economy," The Cloak Room (October 2008)

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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