The Importance of Having a Social Media Manager
It is no surprise that in this digital age, social media is more than a platform to connect with old school friends, share experiences or watch funny videos. Businesses have realised the value in leveraging social media platforms so as to directly connect with and market themselves and their businesses to existing and potential customers. Social media platforms allow businesses to increase their brand awareness and entrench themselves with their clients and secure their loyalty.
Since it is clear that having a social media presence is important for your business, it goes without saying that every business can benefit from having an experienced person handling their social media needs. Neglecting this responsibility can lead to the brand being damaged or misrepresented.
A good social media manager ensures that:
Given that the social media manager is on the front line of engaging with clients and the public, a rogue or errant social media manager can have a devastating impact of a company’s brand and reputation. Consequently, business should have the following in place in order to enable the social media manager to effectively achieve the business’s objectives and protect the business, namely:
technology, media and telecommunications director [email protected] cell: +27 83 345 1119
corporate commercial associate [email protected] cell: +27 82 509 6565
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