FAQ on e-Commerce Law in Belgium
GENERAL 3. Which regulatory bodies are responsible for the regulation of ecommerce and internet access tariffs and charges JURISDICTION
• advertisements should be clearly identifiable as such; • the (natural or legal) person on whose behalf the advertising is made should be clearly identifiable; and promotional competitions or games and promotional offers should be clearly identifiable as such, and the conditions that have to be met to qualify for them should be easily accessible and • be presented clearly and unambiguously. This Act also governs unsolicited advertisements by electronic communications.
15. Are there any products or services that may not be advertised or types of content that are not permitted on the internet? No advertising prohibitions specifically apply to the internet. There are, of course, a number of products and services for which advertising is restricted in general, for example tobacco products, sexual services by or destined for minors, medicines, etc. FINANCIAL SERVICES 16. Is the advertising or selling of financial services products to consumers or to businesses via the internet regulated, and if so by whom and how? The advertising or selling of financial services to consumers or to businesses via the internet is not regulated as such, but is subject to the following legislation, which governs any advertising or selling of financial services: • the Information Society Act of 11 March 2003 (B2B and B2C); • the Trade Practices Act of 14 July 1991 (B2B and B2C); • the Financial Markets & Services Act of 2 August 2002 (B2B andB2C); • the Electronic Funds Transfer Act of 17 July 2002 (B2C); and • the Consumer Credit Act of 12 June 1991 (B2C). Although these Acts all have different emphases, most of the obligations resulting from them concern (broad) dutiesto provide information, the right to withdraw from the agreement, mandatory language in the pre-contractual and contractual phase, advertising requirements, etc. The advertising and selling of financial services is subject to the scrutiny of the Belgian financial watchdog (the Banking, Finance and Insurance Commission or CBFA, www.cbfa.be) that has issued several formal and informal guidelines, and to the Ministry of the Economy (www.mineco.fgov.be). DEFAMATION 17. Are ISPs liable for content displayed on their sites? An ISP is liable for any content it displays itself on its website (eg, corporate website or web portal) in accordance with the liability rules under Belgian common law. The liability of an ISP for content posted on its websites by third parties or for content posted by its customers on websites hosted on its servers, should be assessed under the Information Society Act of 11 March 2003, which implemented in Belgium the European Union’s liability regime for intermediary service providers. As a hosting provider, an ISP does not have a general monitoring obligation and it is not liable for the content it hosts, provided that (i) it does not have actual knowledge of illegal activities from a criminal law point of view or it is not aware of facts or circumstances from which the illegal activity or information is apparent from a civil law point of view, (ii) the ISP, upon obtaining such knowledge or awareness, acts expeditiously to remove or to disable access to the information, and (iii) it reports the illegal activity or information immediately to the public prosecutor. As long as the public prosecutor does not take a decision as to the copying of, disabling of access to, or the deletion of illegal information, the ISP is only allowed to disable access to such information. 18. Can an ISP shut down a web page containing defamatory material without court authorisation? An ISP can shut down a web page containing defamatory material without court authorisation, provided it has informed the public prosecutor of such material and that it does not delete the material. INTELLECTUAL PROPERTY 19. Can a website owner link to third-party websites without permission? There are no specific laws with respect to hyperlinking. Most Belgian legal scholars agree that ‘surface linking’ (ie, linking to the home page of another website) is acceptable, and that no permission is needed from the linked website’s owner. ‘Frame linking’ is, however, not recommended as it could constitute a misleading trade practice, unless consent is obtained from the website owner concerned. Due to possible copyright infringements, ‘inline links’ should also be avoided, unless consent has been obtained. Finally, whatever type of hyperlink is used (surface-, deep-, inline- or framelink), Belgian courts have already ruled that if the hyperlink’s presentation constitutes a partial copy of the source to which it links, this could also constitute a copyright infringement (see Copiepresse v Google case). 20. Can a website owner use third-party content on its website without permission from the third-party content provider? Website content is clearly protected under Belgian copyright law. Hence, website owners should refrain from using third-party content without permission from the third-party content provider, unless they can rely on the limited exceptions to copyright (eg parody, quotations, educational or scientific purpose). In addition, the use of third-party content could also constitute an unlawful extraction of data from a database, provided that the content on the thirdparty website qualifies as a database for legal purposes of the Belgian Database Act of 31 August 1998. 21. Can a website owner exploit the software used for a website by licensing the software to third parties? If the website owner owns the intellectual property rights to the software, it may license it to third parties. If it is only a licensed user of third-party software, it will have to ask permission to license such software. 22. Are any liabilities incurred by links to third-party websites? By using certain types of links or by presenting links as a partial reproduction of the content to which is linked, liability for committing an unfair commercial trade practice or for copyright infringement can be incurred. See also question 19. DATA PROTECTION AND PRIVACY 23. What legislation defines ‘personal data’ within the jurisdiction? Personal data are defined in the Personal Data Processing and Privacy Act of 8 December 1992 as ‘information relating to an identified or identifiable natural person’. A person is considered ‘identifiable’ if he or she ‘can be identified, either directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity’. 24. Does a website owner have to register with any controlling body to process personal data? May a website provider sell personal data about website users to third parties? If the website owner is subject to the Personal Data Processing and Privacy Act of 8 December 1992, it will have to notify the data processing to the Belgian data protection authority. A website provider can only sell personal data about website use to third parties if the data subjects were clearly informed of the purpose of the processing and of the recipient of the personal data, and have given their consent. 25. If a website owner is intending to profile its customer base to target advertising on its website, is this regulated in your jurisdiction? The use of personal data for profiling purposes is not prohibited nor regulated as such, but it must obey the rules on data protection and advertising. For example, customers have to be informed of the purpose of the profiling and must be given the right to opt-out. If the data are used for e-mail, SMS or other electronic advertising, the customer must opt-in. The Electronic Communications Act of 13 June 2005 also gives customers the right to refuse cookies. 26. If an internet company’s server is located outside the jurisdiction, are any legal problems created when transferring and processing personal data? An internet company based in Belgium can locate its server in any country of the European Economic Area (EEA) without legal issues. However, if such server is located in a country outside the EEA, the transfer of personal data to that country is forbidden, except if: • the country in which the server is located ensures an adequate level of protection; or • the data subject has given his or her unambiguous consent to the transfer; or • the transfer is necessary for the performance of a contract between the data subject and the controller, or the implementation of pre-contractual measures taken in response to the data • subject’s request; or • the transfer is necessary for the conclusion or performance of a contract concluded in the interest of the data subject between the controller and a third party; or • the transfer is necessary or legally required on public interest grounds, or for the establishment, exercise or defence of legal claims; or • the transfer is necessary in order to protect the vital interests of the data subject. TAXATION 27. Is the sale of online products (for example, software downloaded directly from a website) subject to taxation? The income derived from online sales will only be taxed when it was derived from a transaction via a ‘permanent establishment’ on Belgian territory (‘permanent establishment’ means a fixed place of business through which the business of an enterprise is wholly or partly carried out). In principle, a mere website cannot be considered as a permanent establishment. 28. What tax liabilities ensue from placing servers outside operators’ home jurisdictions? Does the placing of servers within a jurisdiction by a company incorporated outside the jurisdiction expose that company to local taxes? In principle, in Belgium a server is not considered to be a ‘permanent establishment’. Therefore, if only a server is placed in Belgium, it will not create taxable income. 29. When and where should companies register for VAT or other sales taxes? How are domestic internet sales taxed? If the customer is a taxable person established in the EU, electronic services will be deemed to be supplied at the place where the customer is located. This means that non-EU suppliers do not have to register for VAT in the EU, and the customer will have to pay VAT on the service supplied. If the customer is a consumer located in the EU, the non-EU company will have to register for VAT purposes in the EU, and will have to charge and pay VAT at the rate set in its country of establishment. 30. If an offshore company is used to supply goods over the internet, how will returns (goods returned in exchange for a refund) be treated for tax purposes? What transfer-pricing problems might arise from customers returning goods to an onshore retail outlet of an offshore company set up to supply the goods? In so far as the outlet constitutes a ‘permanent establishment’ of the offshore company, profit may have to be allocated to it corresponding to the fee the offshore company would have had to pay to a thirdparty service provider, and tax would be payable on this profit. GAMBLING 31. Is it permissible to operate an online betting or gaming business from the jurisdiction? There are no specific rules with regard to online betting or gaming. Most online betting or gaming is subject to the Gambling Act of 7 May 1999, which prohibits all gambling, except when licensed by the Gaming Commission. As these licences are only granted to establishments that have charitable objectives, none have yet been granted to online establishments and so it could be said that the operation from Belgium of online gambling is de facto impossible. The Lotteries Act of 19 April 2002 reserves the exclusive right to hold lotteries in Belgium to the national lottery. The Act of 26 June 1963 requires a licence for the organization of sports betting in which participants play against and among each other in such a way that the organiser does not incur any risk (ie, pool betting). For other types of sports betting (eg, fixed odd betting), no licence is required (except for betting on horse races). 32. Are residents permitted to use online casinos and betting websites? Is any regulatory consent or age, credit or other verification required? Online casinos and betting websites are considered as games of chance and subject to the Gambling Act of 7 May 1999. As mentioned above, the organisation of games of chance is prohibited unless a licence is obtained from the Gaming Commission. The use of casino or betting websites is not prohibited and thus allowed. The Gambling Act contains age requirements for certain categories of games of chance, but these requirements do not seem to apply to games of chance organised online. OUTSOURCING 33. What are the key legal and tax issues relevant in considering the provision of services on an outsourced basis? Key legal issues with respect to outsourcing are intellectual property rights (IP transfer, IP licences, ownership of new IP developments), data protection, liability, employment matters (if employees are transferred to the outsourcer), SLAs, corporate law implications (if the outsourced activities constitute a separate branch or result in the transfer of certain company assets or rights), exit clauses and reversibility of the outsourcing process. The key tax issue is that outsourcing usually replaces employees with contractors, which reduces employee costs while increasing expenditure. 34. What are the rights of employees who previously carried out services that have been outsourced? Is there any right to consultation or compensation, do the rules apply to all employees within the jurisdiction? Employees whose jobs are outsourced can claim their rights under the Collective Labour Agreement No. 32 bis (hereafter CLA32) which safeguards employees’ rights when businesses or parts of businesses are transferred to new owners. For CLA32 to apply, the following three conditions have to be fulfilled simultaneously: there has to be an effective change of employer, the transfer has to relate to a company, or at least a part thereof (eg, an activity that is outsourced qualifies for this), and the transfer has to be contractual. If CLA32 applies, all employees employed within the company or part of the company that is transferred must be taken over by the outsourcer. All the relevant employment contracts existing at the time of the outsourcing will automatically pass to the transferee on the date of the transfer. CLA32 also specifies that the transfer in itself does not constitute grounds for dismissal of the transferred employees. Exceptions, however, exist for dismissals for just cause, as well as dismissals caused by economical, technical or organisational reasons. ONLINE PUBLISHING 35. When would a website provider be liable for mistakes in information that it provides online? Can it avoid that liability? A website provider is liable under Belgian common-law liability rules for the information it provides online. The website provider can limit its liability, but not exonerate itself from it entirely. The extent to which such exoneration is allowed depends on the party suffering the damages (professional or consumer), the type of liability, and the type of fault. 36. If a website provider includes databases on its site, can it stop other people from using or reproducing data from those databases? If the contents of its database are copyright-protected, the website provider can act based on copyright law. In addition, if the database qualifies for protection under the Database Act of 31 August 1998, a website provider has the right to challenge the extraction and reutilization of all or part (evaluated qualitatively and quantitatively) of the contents of the database. |
Footnotes: UPDATES AND TRENDS • Government review of the Trade Practies Act of 14 July 1991 proposed, among other things, to abolish the prohibition on joint offers. • Government review of the rules relating to online gaming and entertainment. • Government amendment of the Acts of 14 July 1991 and 11 March 2003 is expected to reinforce protection for minors, and is currently under parliamentary discussion. • Government amendment of the Act of 13 June 2005 to impose an obligation on operators to draft an acceptable use policy for their users is currently under parliamentary discussion. • Government amendment of the Act of 13 June 2005 to impose an obligation on operators to offer their clients a free option to block paid-for SMS messages is currently under parliamentary discussion. • Government amendment of the Act of 13 June 2005 to improve the privacy protection for location-based services is currently under parliamentary discussion. • Draft Royal Decree imposing on operators a minimum 24 - month data retention period For any further information please contact Gerrit Vandendriessche Altius Brussels - main office Tour & Taxis Havenlaan 86C box 414 Avenue du Port 1000 Brussels Belgium tel +32 2 426 14 14 fax +32 2 426 20 30 gerrit.vandendriessche@altius.com Gerrit Vandendriessche is a partner at ALTIUS where he runs the ICT practice. He has a general commercial background with a strong focus in ICT-related matters. He assists hardware manufacturers, software developers, system integrators, e-commerce actors, telecommunications operators and suppliers of other ICT-related services such as consulting, support and maintenance services. He regularly advises on data protection, e-commerce, digital signatures, trade practices matters including (on-line) advertising, and general commercial law. He also conducts ICT-related litigation. |