An important cornerstone to any organization’s business success is a well thought-out marketing strategy. While the legal, accounting and investment banking professions may be steeped in distinguished tradition, the marketing world is dictated by vogue trends and cultural shifts.
The two worlds come together when firms determine the clients they want to attract and the messages they need to convey to engage those clients. The recent Ford Trend Report for 2015 focused on the new client powerhouse: Generation Z. This generation is prone to conduct independent research through social media, rather than asking peers and mentors for advice. They are more likely to take the risk and start a business and less likely to pursue an advanced degree than a Millennial (Ford Trend Report for 2015). The new Generation Z client will still need all the legal, accounting and investing advice that earlier generations needed, but they will seek it and conduct “pre-purchase” research from a completely different source.
Enter: World Services Group. WSG continues to develop new platforms to help members and their respective marketing groups to showcase businesses and leverage efforts across new media. WSG hosted the 'Join the Conversation' webinar series to help members understand the world of SEO, social media and content marketing, as well as rolled out the new Practice Group Blogs page and introduced a mobile app. All of these tools provide enhanced exposure to member organizations, create searchable content on the web, and ultimately help to increase business opportunities. Continue doing great business as usual and being part of the Network – We’ll continue with our mission to stay in tune with the current trends and enabling member firms to remain competitive in today’s global multidisciplinary services environment.
World Services Group continues to expand their tools and resources available for member firms by successfully launching their first webinar of the series titled, “Join the Conversation: Learn the Best Ways to Build Your Brand.” By launching this webinar series, WSG is well poised to leverage and optimize web-based opportunities, and in turn, bring unique benefits and value to member firms.
For the first webinar of the series titled, “Increase the Reach of Your Brand by Harnessing the Power of Social Media,” WSG welcomed digital marketing expert Joe Beccalori, Co-founder and President of Interact Marketing, to participate in the panel discussion along with WSG’s own marketing experts, Maricarmen Trujillo, Jess Ferdinand and Kendall Repka. The panel discussed with attendees the importance of leveraging social media to building a brand’s visibility, as well as specific tips and information regarding how to best utilize social media for a firm’s increased credibility and advancement.
The webinar provided useful recommendations beneficial to firms who are both beginners and advanced in their social media marketing. Expert guest speaker, Joe, discussed the critical importance that research and “knowing your audience” holds with online marketing as well as strategy, managing an editorial calendar, establishing and measuring goals, and sharing quality posts over quantity. The presentation also included a concise infographic highlighting the “do’s and don’ts” of social media. This visual provides an exceptional summary of the points discussed by Joe and WSG marketing team members, as well as a quick social media go-to for those not in attendance.
WSG is immensely pleased with the success of their first webinar and firms in attendance. The next webinar, “How to Show Up in Web Searches: Creating and Implementing an Organic Search Engine Optimization (SEO) Strategy,” is scheduled for Tuesday, December 16, 2014 from 1:00 PM - 2:00 PM Central Time. To learn more and register, please click here.
If you would like to discuss how to best leverage WSG’s web-based marketing initiatives and opportunities for your firm, please email [email protected] to schedule a time.
Click here to view a full replay of the webinar, “Increase the Reach of Your Brand by Harnessing the Power of Social Media.”
As the year’s end approaches, it is a great time to reflect on what you have accomplished and which WSG opportunities you will leverage next year. Where is our firm benefitting? Where are our professionals participating? What can we continue to do and improve upon to increment overall value?
WSG’s previous Chairman, Sergio Michelsen, laid out an ambitious plan for the organization throughout his Chairmanship including: alliance partnerships; mobile meeting app; practice group meetings; manage referrals and more. Having successfully implemented the overall objectives, it may have left members wondering what part they play in creating individual success. So, we created a quick member checklist that can be easily accomplished and evaluated. Go over this list and pat yourself on the back for the ones that are marked off. As for the ones that have an empty box next to them…
- Make sure you have downloaded the new WSG Member-to-Member Mobile Meeting App. Not only does this advancement in WSG tools allow ease of meeting materials and updates, it allows members to communicate directly through the messaging feature.
- Sign up for Practice Groups. They are a sure way of connecting with other members, creating thought leadership, developing rapport and adding value to the group. Plus they provide an excellent opportunity to focus your membership in areas that are most important to you and your firm.
- Use the Referral Tool to track referrals and collaborations inbound and outbound. Gage how being a part of WSG results in increased referrals and branding.
- Write and/or read a WSG Blog,Practice Group Blog or member Article and get insight on the latest trends and thoughts while boosting your content development and increasing your industry expertise rankings.
- The new and improved My WSG page allows you to easily enhance your professional identity online, build relationships with members and groups, and discover and share news and insights on topics that are the most important to you and your firm. All WSG members have an account. Login and begin powering up your profile and preferences today.
When you and your firm seek to differentiate yourself from competitors, know that WSG is working with you and for you and your clients. Visit the ‘Resource Center’ tab on the WSG website to decide which opportunities will make a difference for you next year, or just contact us at [email protected]
We operate in an increasingly dynamic and global business environment. Things are changing quickly and what is considered normal today only, a few years ago would have spun heads. Let’s face it, using 3D printers to create three dimensional objects, wearable electronics to monitor our health and communicate, and Facebook using lasers to beam internet access to dead zones were no more than outrageous fantasies of daydreamers even 3 years ago. The changes in every industry are happening so fast that many are still figuring out how to adopt the last launch before the next 3 have availability dates.
We understand that for the professional services world, adoption of new communication methods can prove even more difficult than in other industries. After all, this industry is meant to provide stability to clients; tweeting, commenting and posting for the world to see with no take-backs is not exactly natural. Some firms have decided that a “wait and see” approach is best. Data from the 2014 Greentarget survey says otherwise. Over 74% of in-house counsel mentioned attorney-authored articles and speeches as somewhat or very important in selecting outside firms for hire, and over 69% of in-house counsel listed attorney-authored blogs as somewhat or very important in selecting outside firms for hire. So now what?
- Start by doing your research and understanding your audience. Who you are writing for? Where are they getting their information and what problems do they need solved? What pages and content on your site are viewed most?
- Set objectives based on your firm’s/clients’ needs and desires (as opposed to everything that is possible); implement what makes the most sense and what the firm can handle (i.e., blogs, LinkedIn, Twitter).
- Provide regular, fresh content. Make sure your website and social media accounts are kept current and utilize a variety of formats, topics and experts.
- Leverage and promote content across firm and WSG channels. The number one rule today is to increase the impact of your content by leveraging it across sources that are highly viewed and regarded by your clients (not the world). Your affiliation with WSG helps to elevate your authority and relevance as a firm among the industry. Remember content in today’s world of cross referencing at your fingertips is only as good as what comes with it on the search engines.
- Set measurable short-term and long-term goals; determine and implement measurement tools; review regularly.
Know that the statistics are real, focus on what works for you and make sure you are optimizing the power and reach of the WSG network to efficiently and effectively distribute and promote your expertise and experience to the world.
The WSG 2014 Annual Meeting hosted by Deacons, being held in Hong Kong at the InterContinental Hotel is quickly approaching. We are very excited to feature our guest speaker, Mr. Tony Williams, Principal, Jomati Consultants LLP, the leading UK based international legal management consultancy. Mr. Williams will be speaking in regards to The Advance of Global Verein Firms - Threats and Opportunities. To what extent are the global verein structured firms a work in progress and what challenges do they face? Are they likely to succeed in meeting those challenges? What are the consequent threats and opportunities for independent firms?
Mr. Williams has more than thirty years’ experience in the legal profession, occupying senior management positions as well as direct client handling and fee earnings. Prior to establishing Jomati Consultants, Tony had almost 20 years’ experience at Clifford Chance as a corporate lawyer, his last role as Worldwide Managing Partner. As principal of Jomati Consultants, Tony has worked for a range of international and domestic firms in the UK, US and Continental Europe, Asia and Australia. His advice covers such matters as management succession, partner appraisal and remuneration, peer reviews, firm strategy and its implementation including business planning and the positioning of law firms in their market.
For more information visit the online program.
The 2014 WSG Asia Pacific Regional meeting was held in Shanghai, China and hosted by local firm Dacheng Law Offices. The meeting welcomed over 35 international professionals from 17 jurisdictions. The meeting consisted of panel discussions, valuable guest speaker presentations as well as several opportunities to network among the WSG Asia Pacific members. A Welcome dinner on Thursday night was held on the Huangpu River Cruise.
The special event held on Saturday was a Seminar & Tour of the China (Shanghai) Pilot Free Trade Zone. Attendees had the opportunity to learn about the economic trade initiative created by the Chinese government to promote international investment from the financial and service sector industries.
According to the feedback received during the Asia Pacific Regional Meeting, Guest Speaker Vivian Jiang’s Presentation: “The Renaissance of Professional Firms in 2020 and Beyond” and Panel Discussion: "Offshore M&A in China" were the top rated presentations.
To the left we have YT Takenaka (Takenaka Partners LLC) and WSG Chairman Sergio Michelsen network during the welcome during the welcome cocktail reception. To the right we have Saturday participants studying the model layout of the China (Shanghai) Pilot Free Trade Zone at an on-site exhibition hall.
For a full list of presentations and photos please visit the WSG 2014 Asia Pacific Regional Meeting Post Event Page.
World Services Group (WSG) is proud to announce a new partnership with The Southwestern Institute for International and Comparative Law (SWIICL), part of The Center for American and International Law (CAIL), to promote international legal education to overseas lawyers. SWIICL is a membership organization that offers continuing education programs for in-house and private practice lawyers who practice international business law. Its flagship event, the annual Academy of American and International Law, gives lawyers and judges from outside the United States an opportunity to study American and international legal and business institutions, with an emphasis on American law and process. The Academy is business oriented and addresses a wide range of law-related commercial transactions. The practical curriculum includes both skills training and substantive law subjects (legal writing, negotiations, mediation, international arbitration and litigation, contracts, international business transactions, project finance, mergers and acquisitions, international taxation, and more).
Francesco Gianni, Founding Partner, Gianni, Origoni, Grippo, Cappelli & Partners (Italy), and WSG member is the current Chair of the SWIICL. He and his firm have seen the tremendous value of the Academy and states, “Over the years, my firm has sent more than 20 lawyers to the Academy. It is an incredibly valuable introduction to international and American law. I am proud to bring WSG and the Academy together to build a valuable partnership”.
How You Benefit From This Partnership:
- WSG members will have the opportunity to attend SWIICL’s 51st annual Academy of American and International Law at a discounted rate and without the need to become a member.
- Exposure to notable International Corporate Counsel.
- Networking opportunities with other Academy and WSG Alumni.
What Participants Take Away From The Courses:
- A thought-provoking introduction to the U.S. legal system and international business law.
- The chance to learn from top legal scholars and practitioners addressing speciﬁc questions about international law.
- Learning in an unparalleled multi-cultural environment through interaction with participants from over 20 countries.
- The opportunity to form long-lasting and trustworthy international alliances.
- The chance to sharpen English-language skills through total immersion.
- Exposure to U.S. culture.
WSG Firms Who Have Taken Advantage Of The Academy:
· Bashim, Ringe y Correa
· Brigard & Urrutia
· Bustamante & Bustamante Law Firm
· Consortium Centro America Abogados
· Dacheng Law Office
· Estudio Beccar Varela
· Makarim & Taira S.
· SyCip Salazar Hernandez & Gatmaitan
· Guyer & Regules
· Haynes and Boone
· Hoet Pelaez Castillo & Duque
· Nestor Nestor Diculescu Kingston Petersen
· Gianni, Origoni, Grippo, Cappelli & Partners
· Pacheco Coto
· Veirano Advogados
For more information visit our website at Alliance Partners.
To view the full press release click HERE.
This year WSG held the very first Meeting of the Americas joining North America, Latin America and the Caribbean into one meeting to create new integrated program sessions and networking opportunities. The meeting held in Miami welcomed over 84 WSG participants from over 49 different jurisdictions.
The entire event kicked off with an Anti-Corruption Roundtable of in-house counsel and experts. Topics included the foreign corruption practices act (FCPA), expert discussion on risk exposure, trends, policies, avoidance strategies and planning and compliance. In-house counsel from top multinationals were invited to attend the session followed by a reception and dinner for all those in attendance of the roundtable and the Americas Meeting.
The Americas Meeting program welcomed Timothy Ryan, Managing Director of Kroll, who apprised the group on recent cyber security events, and topics and changes being implemented in the ever changing world of technology. A panel on professional firm risk management included Eileen Garczynski, Senior V.P. & Partner of Ames & Gough, who participated with other WSG member expert panelists to discuss professional liability and crisis management. Judge Jennifer D. Bailey, Administrative Judge, Circuit Division of the 11th Judicial Circuit of Florida, described the designation of Miami as an international centre for arbitration. These and all the participants and topics generated thought provoking discussion that established interest for more integrated meetings.
WSG 2104 Meeting of the Americas Participant reviews included:
Excellent Network Opportunities Great Idea Sharing of Knowledge of other practices (investment & Accounting). – Anonymous delegate, WSG 2014 Meeting of the Americas
I liked the Americas format and most attendees seem to agree. – Anonymous delegate, WSG 2014 Meeting of the Americas
Over 65 delegates gather for the 2014 Americas Anti-Corruption Roundtable on Thursday.
WSG delegates enjoy networking opportunities at the cocktail reception following the Roundtable discussion.
For a full list of presentations and photos please see the WSG 2014 Meeting of the Americas Post Event Page.
The WSG 2014 Africa/Middle East Regional was a success with over 20 WSG delegates from over 10 different jurisdictions. The host firm ENSafrica welcomed the delegates at their Cape Town office restaurant, 14[fourteen] which offered breath-taking views of Table Mountain. Program highlights held in ENSafrica’s state-of-the-art auditorium, focused on topics such as The Changing Political/Economic Environment in the Africa/Middle East Region and Multinational Law Firms Friends or Foe. The Friday program concluded at the traditional South African Moyo restaurant on the famous Victoria & Alfred Waterfront.
“It was great to see everyone representing their jurisdictions come together to share their valuable ideas, thoughts and opinions. We are looking forward to next year.” Koos Pretorius, ENSafrica
WSG's 2014 Africa/Middle East Regional Meeting photos:
Michael Schilling, ENSafrica (Mauritius) giving a presentation on Lessons Learned from the Expansion of Multinational Law Firms Into Eastern Europe.
View of Table Mountain
Delegates enjoy cocktails on the balcony of Moyo Restaurant on the Waterfront.
To see the full list of presentations and photos please visit our WSG 2014 Africa/Middle East Regional Meeting Post Event Page.
WSG is proud to announce that we are the first multidisciplinary network to implement a mobile application to extend our benefits to our members, giving them more accessibility to WSG’s website no matter where they are. According to theweek.com the “estimated number of smartphones and tablets used worldwide by 2016” will be 10 billion, which will be MORE than the projected world population. The launch into mobile applications is an important factor for any firm or company to grow.
Currently, the majority of WSG mobile app users are from the United States and Canada, with Latin America and Europe falling second and third.
Find your colleagues with our firm and member directory, keep track of your business using our referral/collaboration tool, check out meeting agendas so you know what to expect and lastly, visit our blog to catch up on happenings from around the world.
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To read the full press release click HERE.